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SaaS

Trial to Paid

Trial to Paid Sequence

If you have a free trial, you’ll want to prompt users when the trial is almost over. You should be nurturing them through the trial, but when it’s close to being done — it’s time for a push.

1. Trial Ending Email

Subject Line: Free Trial Ending (Action Required)

Hi {{subscriber.first_name}},

We hope you’ve been enjoying the free trial of {Product Name}!

In {timeframe}, the trial will be over. Here’s what that means for you:

{Important information like losing data, features, etd.}

Don’t worry, you can keep using the free version [If you have one] as long as you’d like. However, if you want to keep using the full version, you’ll have to {insert desired action}.

Unsure about whether or not to go with a paid version? You can {insert CTA here like book a demo/watch video, etc.}.

Best,

{{Your Name}}

If you have any other questions, reply and I’ll/We’ll get back with you ASAP!

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