Capture leads and drive more sales from your website

Create sleek pop-up forms and customize how they look, when they appear, and
who sees them. No developer required, works on any website, and it’s free.

Get started

Sets up in seconds, and works with any website.

Powerful Drag ‘n’ Drop Builder

Create visually stunning optin forms that are optimized for the highest conversion rates to generate leads, drive sales, survey visitors and more.

popup forms
  • Responsive visual builder

    Effortlessly build mobile responsive forms with an intuitive visual builder

    High-performing templates

    Launch faster with pre-built templates and customize them to match your website’s look and feel

    Multi-step popup funnels

    Increase conversion rates and collect more lead data by asking for data using multi-step popups

Popups for every use-case

Choose the perfect form type to display the most attention-grabbing offers to your visitors for maximum engagement.

Personalize for every visitor

Welcome and guide people who visit your website or online shop to take the next step, just like you would in person. And even personalize the popup content based on personalization tags.

    • Greet visitors by name and more

      Personalize each form or popup using contact fields you’ve previously collected through your forms or bots.

    • Profile visitors over time with smart forms

      Never ask for the same info twice using forms that profile visitors across multiple steps and visits.

    • Hide prefilled fields

      Don’t want to ask returning visitors for the same info twice? Hide previously filled fields to shorten your forms and increase conversions.


Launch targeted campaigns quickly

Display different forms to visitors based on which page they’re on, their interests, their site history, where they came from, where they’re located, what they’ve purchased and more.

    • Target by visit activity

      Show different forms based on the current page URL, page visit history, device type, geo-location, campaign engagement and more.

    • Target returning subscribers

      Target returning subscribers based on their campaign subscriptions, tag segmentation, custom fields and much more.

    • Target by attribution data

      Show different forms based on the visitor’s referral source, original landing page, first-touch UTMs, URL parameters and more.

    • Target visitor segments

      Segment your visitors using surveys, custom fields and tags. Show the right forms to the right visitors based on their segmentation.


Run automations when people engage

Set actions on your buttons, forms and surveys to direct visitors to page URLs, jump to another step, display a different popup or even run automations to tag or set custom fields on your contacts.

    • Segment with automations

      Tag visitors and segment them into the right segments, campaigns and workflows – even before they’re contacts.

    • Run conditional actions

      Use conditions to display different outcomes and run certain automations based on field selections and more.

    • Jump to a form step

      Ask for the right data and personalize your forms by jumping people to different steps of your forms based on their responses.


Power high-performance marketing with Gist’s advanced features

Attribution data

See which referral source, ad campaign, ad or UTMs drove leads to your site

Map custom fields

Map lead data to contact properties and collect data into contact profiles.

Lead alerts

Alert your team of each new lead with a full contact profile sent to their inbox.

GDPR compliance

Stay GDPR compliant with preset consent checkboxes. Store GDPR consent data for each contact.

Email validation

Prevent bad email addresses from signing up with real-time email validation.

Conversion reports

See how many people saw, converted, and completed your popups, as well as who submitted your forms and where people dropped off.


We use Gist for everyday support with both our existing clients (through our web app) and with our potential clients (through our website). We tackle anything from tech issues, to lead generation, to answering product questions our users may have in the early stages. We also use it to communicate with users on a regular basis.
Anca Pop, SocialBee