The Importance of Self-Service Self-service has become an invaluable tool for businesses that customers want to use. A recent survey found that 75% of customers want the convenience of a self-serve option, and 67% say they prefer a self-serve option to speaking with a live… Read More

Is link building important? Simply put, without it, your marketing strategy doesn’t exist. When it comes to SaaS marketing, a proper approach to link building is even more important than for regular product promotion. When you are selling services, not products, you need to boost… Read More

Read our guide to learn how you can use email personalization to improve open rates, increase customer satisfaction, and grow your business’ revenue. Read More

Recent years have seen the evolution of customer support from a cost center to a critical component of both sales and marketing.  Companies have come to understand the true importance of customer support and the necessity of being available to customers through multiple channels around… Read More

As competition in the digital world continues to intensify, more and more businesses make use of advanced tactics to build their audience database and leverage on it to boost their sales. However, due to a handful of inevitable reasons, did you know that your email… Read More

Whether you’re running a business, working for a business, or working for yourself, customer service emails become part of everyday life. It’s human nature to make trip up sometimes, and occasionally you might make a harmless blunder – like forgetting an attachment or addressing someone… Read More

It’s here! I’m super pleased to announce our newest integration with Segment – the best way to collect, centralize, and deliver your customer data. If you’re one of the tens of thousands of Segment customers, we don’t need to tell you how this opens up… Read More

Have you seen recent content marketing examples that have made you sit up and take notice? Wish you had taken a note of it to emulate that campaign’s success for your company? In this article, I aim to share the best content marketing examples from… Read More

Read our guide to learn how you can use email personalization to improve open rates, increase customer satisfaction, and grow your business’ revenue. Read More

Read this post to find out about the top eight benefits of live chat and learn why live chat support is a necessity for today’s businesses. Read More