Email marketing is dead. This was a popular opinion that dominated the minds of marketers last year. Younger generations that are entering the workforce today are alien to the idea that communication should be done via email. After all, why bother? There are other, faster…

Email is responsible for 7% of all ecommerce transactions (Shopify). It also generates more sales than any other marketing channel (Campaign Monitor). As an ecommerce business, you should be using emails to drive traffic and sales on a regular basis. In this post, we’re going…

Are you looking to develop, launch, or promote a new product? Then you should definitely get acquainted with product marketing. Read this guide to learn all the basics of marketing a product. What is product marketing Product marketing is the process of researching, positioning, and…

Introducing Gist and Canny integration. We are excited to announce our integration with Canny, a leading Customer Feedback Management Platform. This integration makes it possible to sync Canny posts to Gist Messenger and Inbox to keep your customers in the loop. Why this is exciting…

The Importance of Self-Service Self-service has become an invaluable tool for businesses that customers want to use. A recent survey found that 75% of customers want the convenience of a self-serve option, and 67% say they prefer a self-serve option to speaking with a live…

Is link building important? Simply put, without it, your marketing strategy doesn’t exist. When it comes to SaaS marketing, a proper approach to link building is even more important than for regular product promotion. When you are selling services, not products, you need to boost…

Read our guide to learn how you can use email personalization to improve open rates, increase customer satisfaction, and grow your business’ revenue.

Recent years have seen the evolution of customer support from a cost center to a critical component of both sales and marketing.  Companies have come to understand the true importance of customer support and the necessity of being available to customers through multiple channels around…

As competition in the digital world continues to intensify, more and more businesses make use of advanced tactics to build their audience database and leverage on it to boost their sales. However, due to a handful of inevitable reasons, did you know that your email…

Whether you’re running a business, working for a business, or working for yourself, customer service emails become part of everyday life. It’s human nature to make trip up sometimes, and occasionally you might make a harmless blunder – like forgetting an attachment or addressing someone…