There are people who don’t see the difference between a sales email and SPAM. Most of them don’t even want to open it unless they know the person who the message is from. However, behavioral psychology has provided us with a huge number of efficient… Read More

Oh, client onboarding. We all tend to get excited about welcoming a new face to our services, but how is it exactly that we do it? Onboarding new clients is great, but I think we can all agree that onboarding them manually can often be… Read More

You spent a lot of time, maybe months and years to develop a mobile app that works perfectly. But users are not downloading it. Even those who are using your app already are uninstalling your app. What could be the reason? –  Probably marketing mistakes. A… Read More

You know how streams join together and turn into rivers, right? Slowly the water heads downstream until it meets up with another and another and they all come into one and turn into a mighty flow of water that will (at some point) feed into… Read More

Imagine a roofer. And this roofer does quality work. Leads for the business may come in through: Word of Mouth Mailers Door-to-Door Shows (flea markets) Advertising It may seem like these things are disconnected, but they’re closer than you may think. Here’s why. You know how… Read More

If you’re in e-commerce, you understanding digital tools. Whether it’s Shopify, Facebook ads or (literally) hundreds of other tools and platforms — you’re pretty up to date. You may even have one (or more) tools on your site to cover things like email marketing, support… Read More

How Publishers (Like You) Use Gist Every organization is a publisher, in the sense that we all put out content. But I’m not talking about every business here. This article is for the blogger, the authority site, the personal brand, the author and anyone else… Read More

When it rains, water runs off into stream and other channels. Those channels come together and flow into rivers. Rivers will go into larger bodies of water, many end up in the ocean. Smart consumer services also have multiple channels for bringing in leads. The streams… Read More

I have a riddle for you. What’s complex while simplifying? Software. Software is naturally complicated (often taking months/years to build and then an often constant game of updating/improving). However, the goal of software and Software-as-a-ServiceSaaS companies is often to simplify, automate or gather data while… Read More

You know how streams join together and turn into rivers, right? Slowly the water heads downstream until it meets up with another and another and they all come into one and turn into a mighty flow of water that will (at some point) feed into… Read More