Every business out there has at some point tried out different customer acquisition strategies with the goal of growing the business. However, if you focus all your efforts on finding new clients and not on maintaining previous clients, your business and brand will struggle to grow….

You’ve probably read it many times before. You might even be tired of hearing this, too. Content is king. It’s the future of marketing. It’s that link that connects a business and its target audience in a relevant, meaningful way. If done properly, it can…

Software as a Service (SaaS) is a form of software delivery where a customer subscribes to a centrally hosted version of the software, instead of buying the entire software and installing it locally. Most of the end-users across the globe favor SaaS for communication and…

If you have a software as a service (SaaS) product, you probably already know that marketing needs your attention. Online marketing is ever-changing, and it can be difficult to stand out in your customers’ and potential customers’ minds. It can be an especially big challenge…

It has never been easier to set up your own eCommerce store. Shopify, BigCommerce, WooCommerce , Magento, Wix and others have all lowered the barrier to entry and make it as easy as possible to sell online. Once your store is live, you can use…

It’s the age of instant gratification. Customers want solutions to their problems pronto, and they don’t necessarily want to speak to a human advisor to get them. Over 30% of consumers expect to see live chat functionality on a company’s website. That number continues to…

Have your recent marketing emails been ending up in the Spam folder more often than not? Keep reading to learn how to stop emails from going to spam. Get permission to email your contacts What would you do if you received an email from an…

The meteoric rise of smart mobile devices (and the nosedive of attention spans) has made snackable content an integral part of today’s marketing mix. First off, let’s define this term. As the name implies, snackable content is smaller, “bite-sized” pieces of messaging focused on capturing…

There’s a lot of automation that can happen that isn’t a replacement of humans, but of mind-numbing behavior. Stewart Butterfield You’ve heard that marketing automation is one of the best ways to scale your marketing efforts and grow your business. Perhaps you’re interested in using…

In this guide, we talk about how to create a lead nurturing email campaign, as well as how to write a great lead nurturing email.