When I was a kid, an amazing idea to make a bird feeder landed in my head. The whole week I was crafting the luxurious birdhouse and after it was ready proudly brought it outdoors. Good birds are not gifted with speech — I can only… Read More

Startups are typically born out of big, innovative, bright ideas. However, even the most luminous idea will quickly fade and die out, if you fail to execute it properly. That’s why, at the core of every successful startup, there needs to be a sound, profitable… Read More

Thinking and writing about this topic makes me think of a well-known personality very popular among management students. He is none other than Philip Kotler, the father of marketing. I remember referring to his marketing bibles. (Throughout the course of two years.) So this was… Read More

How To Make Them A Great Visual Asset For Your Brand What’s an infographic? Consider the following definitions: A chart, diagram, or illustration that uses graphic elements to present information in a visually striking way. A chart, graph, or other image accompanied by minimal text,… Read More

Market globalization and our internationally connected economy have affected and transformed the marketing industry. Changing what it means to “grow” to include an international, multicultural and multilingual customer base. A company is tasked with deciding whether to implement a global marketing strategy. Asimilar marketing message is delivered… Read More

I’ve always wondered what Gary Vaynerchuk did for a living. The Wine Library part I understood, but what he does now is vague (for me). His father built a brick and mortar business selling wines, and he helped scale the operations by engaging with their… Read More

Social media plays a vital role in the promotion of your brand online. You can direct thousands of visitors to your website by leveraging social media effectively. A study found that 70% of the population in US is active on at least one social media platform…. Read More

Looking for ideas to grow your business? To grow a business these days, one needs to understand why traditional sales and marketing strategies are failing and how to develop a sales marketing strategy that works. What is Sales Marketing? A well-crafted combination of sales tactics and… Read More

The total number of smartphone users will reach 2.5 billion in 2019. And the number of apps is growing equally as fast. This number of users mean mobile advertising trends change quickly. That’s more than 2 million iOS based apps and 2.1 million Android apps. (… Read More

A picture is worth a thousand words. Cliché? Maybe. But clichés become clichés because they have a cyclical truth to them. And in the world of marketing, saying less with an image can impact your consumers more. Visual marketing focuses on using unique and relevant… Read More