Marketing automations. Workflow builders. Automation “recipes”. Visual workflows. The market hasn’t come up with a sturdy, standard definition for the process of building your marketing, sale and support automations in a visual way. But what is somewhat standardized are the components of marketing automation. We’ll… Read More

Not every aspect of sales is fun. Following-up is one of those things that every salesperson knows they need to do, like admin. And like updating the CRM, most of us don’t find this very enjoyable. Let’s stop and think why that is, for a… Read More

Every business out there has at some point tried out different customer acquisition strategies with the goal of growing the business. However, if you focus all your efforts on finding new clients and not on maintaining previous clients, your business and brand will struggle to grow…. Read More

You’ve probably read it many times before. You might even be tired of hearing this, too. Content is king. It’s the future of marketing. It’s that link that connects a business and its target audience in a relevant, meaningful way. If done properly, it can… Read More

Software as a Service (SaaS) is a form of software delivery where a customer subscribes to a centrally hosted version of the software, instead of buying the entire software and installing it locally. Most of the end-users across the globe favor SaaS for communication and… Read More

If you have a software as a service (SaaS) product, you probably already know that marketing needs your attention. Online marketing is ever-changing, and it can be difficult to stand out in your customers’ and potential customers’ minds. It can be an especially big challenge… Read More

It has never been easier to set up your own eCommerce store. Shopify, BigCommerce, WooCommerce , Magento, Wix and others have all lowered the barrier to entry and make it as easy as possible to sell online. Once your store is live, you can use… Read More

It’s the age of instant gratification. Customers want solutions to their problems pronto, and they don’t necessarily want to speak to a human advisor to get them. Over 30% of consumers expect to see live chat functionality on a company’s website. That number continues to… Read More

Have your recent marketing emails been ending up in the Spam folder more often than not? Keep reading to learn how to stop emails from going to spam. Get permission to email your contacts What would you do if you received an email from an… Read More

The meteoric rise of smart mobile devices (and the nosedive of attention spans) has made snackable content an integral part of today’s marketing mix. First off, let’s define this term. As the name implies, snackable content is smaller, “bite-sized” pieces of messaging focused on capturing… Read More