The Future of Brand Building I’ve always wondered what Gary Vaynerchuk did for a living. The Wine Library part I understood, but what he does now is vague (for me). His father built a brick and mortar business selling wines, and he helped scale the… Read More

Social media plays a vital role in the promotion of your brand online. You can direct thousands of visitors to your website by leveraging social media effectively. A study found that 70% of the population in US is active on at least one social media platform…. Read More

To grow a business these days, one needs to understand why traditional sales and marketing strategies are failing and how to develop a sales marketing strategy that works. What is Sales Marketing? A well-crafted combination of sales and marketing is necessary for successful business growth. Sales… Read More

The total number of smartphone users will reach 2.5 billion in 2019 and the number of apps is growing equally as fast. With more than 2 million iOS based apps and 2.1 million Android apps registered in the third quarter of 2018, mobile apps have shifted… Read More

A picture is worth a thousand words. Cliché? Maybe. But clichés become clichés because they have a cyclical truth to them. And in the world of marketing, saying less with an image can impact your consumers more. Visual marketing focuses on using unique and relevant… Read More

The marketing industry has tons of acronyms. CPC, PPC, SEO, SEM . . . and the list could go on and on. The funny thing is, many know what the letters stand for, but most are not sure what the terms mean. Whether you have… Read More

Before we begin, if you haven’t opened a store on Shopify yet — do it. You have nothing to lose and everything to gain. Start your 14-day free trial now, no credit card required. 1. Build a Community on Social Media Photo by NordWood Themes on… Read More

Timing is an important part of social media strategy. If you are new to social media marketing and trying to figure out the best times to post based off of your audience, it’s important to really know your audience and experiment with your content. Consistency… Read More

The performance of outbound calling campaigns has changed drastically as the business world moves more towards a qualitative and a relationship focused approach. There are many factors that determine the success or failure of an outbound campaign — most lie in the right planning and… Read More

Find your voice and go for it. So you have decided to become an influencer but you aren’t exactly sure where to start. My first suggestion is to really study top influencer and look how they create high-quality content and maintain a top content channel…. Read More