Marketing, Sales and Support — in one dashboard. That’s been the focus here at Gist for a long time, the tool we want to create for businesses to give them one cohesive experience at every stage of the buyer journey. And now it’s becoming a… Read More

Sales funnels are basically the buying process that customers go through when they purchase a product or service from a business. Sales funnels are also known as purchase funnels. To help you, I have created this list of the best tools that can help you… Read More

The last several years have introduced us to the growing trend of podcasting. Now, people all over the world are listening to at least one marketing podcast. Check out these stats on podcasts: 44% (124 million) of the US population has listened to a podcast (Infinite… Read More

For any blogger, the main concern is always getting traffic and monetizing his/her blog. I am not saying that everyone develops a blog just to earn money. Some may also do it for passion but nobody is particularly allergic to more money right? Some extra money… Read More

As we’ve discussed before, the nature of business growth is evolving. Steadily building a company from the ground up is so yesterday, replaced with hyper-fast business progression built on funding rounds, expert coaching and vision that is truly global. The tech space is where the… Read More

When I was a kid, an amazing idea to make a bird feeder landed in my head. The whole week I was crafting the luxurious birdhouse and after it was ready proudly brought it outdoors. Good birds are not gifted with speech — I can… Read More

Startups are typically born out of big, innovative, bright ideas. However, even the most luminous idea will quickly fade and die out, if you fail to execute it properly. That’s why, at the core of every successful startup, there needs to be a sound, profitable… Read More

Thinking and writing about this topic makes me think of a well-known personality very popular among management students. He is none other than Philip Kotler, the father of marketing. I remember referring to his marketing bibles. (Throughout the course of two years.) So this was… Read More

How To Make Them A Great Visual Asset For Your Brand What’s an infographic? Consider the following definitions: A chart, diagram, or illustration that uses graphic elements to present information in a visually striking way. A chart, graph, or other image accompanied by minimal text,… Read More

Market globalization and our internationally connected economy have affected and transformed the marketing industry. Changing what it means to “grow” to include an international, multicultural and multilingual customer base. A company is tasked with deciding whether to implement a global marketing strategy. Asimilar marketing message is delivered… Read More