The goal of every business owner is to acquire customers. Without customers, you wouldn’t have a business. The only way to get customers for your business is to generate leads. This is why most companies focus on customer acquisition than retention. However, one of the most… Read More

I’m terribly introverted. Cliche for someone who creates content, right? Put me in a social setting and I might try to awkwardly lean into someones conversation like I was always a part of it. Which either comes across as eavesdropping or Jim Carrey randomly starting… Read More

Using an FAQ section is a common and effective strategy for: Educating Visitors Overcoming Objections Reducing the Support Burden Now, imagine using an interactive, conversational FAQ that shows up right when you need it. A chatbot can create this type of personal interaction. You can… Read More

As a content marketer here at Gist, one of my top priorities is increasing the size of our own email list. Since our platform offers email marketing as part of it’s suite, it makes sense that this is a focus for us. And learning how… Read More

Coming up with lead magnet ideas can be stressful. You know it has to be tailored to your target audience. And it has to be something valuable enough to get someone to subscribe to your email list. And it’s not something you can skip. Having… Read More

Having grown their blog to 1.5 million visitors/month, and acquiring thousands of customers, Buffer could be considered one of the poster boys for “startup success”. Yet, they were stuck. They knew they could be doing more in their marketing. And they knew there were opportunities… Read More

My first main marketing objective, after the rebrand, is to get our content marketing plan in place. We are literally starting from ground zero. This is a brand new domain and it means this is our current situation: zero links zero keyword rankings zero presence… Read More

Live chat software has become an invaluable tool for businesses looking to begin the conversation with their leads as soon as possible. Having a rep, or even yourself, online right when a hopeful visitor has a question can dramatically reduce the sales cycle. On the… Read More