If you’re in e-commerce, you understanding digital tools. Whether it’s Shopify, Facebook ads or (literally) hundreds of other tools and platforms — you’re pretty up to date. You may even have one (or more) tools on your site to cover things like email marketing, support… Read More

How Publishers (Like You) Use Gist Every organization is a publisher, in the sense that we all put out content. But I’m not talking about every business here. This article is for the blogger, the authority site, the personal brand, the author and anyone else… Read More

I have a riddle for you. What’s complex while simplifying? Software. Software is naturally complicated (often taking months/years to build and then an often constant game of updating/improving). However, the goal of software and Software-as-a-ServiceSaaS companies is often to simplify, automate or gather data while… Read More

When it comes to advertising, it never pays to deceive the public. There is a fine line between pushing the truth and false advertising claims, and the latter has big consequences from both a legal and public relations standpoint. Dozens of companies have had to… Read More

If the platform is dead, we’re all living through a crossover episode of The Walking Dead and Silicon Valley. I can’t count the number of clients and colleagues I’ve worked with over the years that have all made the same claim: Twitter is dead. They… Read More

Digital Prophet, Chief Heart Officer, Happiness Hero. These are just a few actual job titles at some of the world’s fastest-growing companies. Technology created jobs that didn’t even exist. Not only that, when I was considering my career path a few years ago, it’s (tech) also banished… Read More

The only way for a business to survive in the digital space is to keep its customers engaged. Continually with the brand through contextual communication. Although some businesses manage to communicate with their customers, what most businesses tend to miss out on, is establishing a… Read More

Excel is a requirement for most business jobs. Why wouldn’t it be? It’s a powerful tool for when it comes to dealing with lots of big data. It can help organize data in a simple structure to most cases automatically. So why would anyone want… Read More

Hypothetical. I know it’s kind of a negative start, but let’s just think of a forest fire. Firefighters from the US Forestry Service react to fires by trying to put them out. Makes sense, right? But that same Forestry Service created Smokey to bear to… Read More

Live chat software has become an invaluable tool for businesses looking to begin the conversation with their leads as soon as possible. Having a rep, or even yourself, online right when a hopeful visitor has a question can dramatically reduce the sales cycle. On the… Read More