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We needed an all-in-one marketing solution for our business, and you are a perfect choice. Gist made us drop Intercom like it's hot! Drew Parker, PostPlay
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We needed an all-in-one marketing solution for our business, and you are a perfect choice. Gist made us drop Intercom like it's hot! Drew Parker, PostPlay
avatar
We needed an all-in-one marketing solution for our business, and you are a perfect choice. Gist made us drop Intercom like it's hot! Drew Parker, PostPlay

Chat


Intercom focuses on live chat and bot creation and they do it well. At Gist, live chat is one of our front-facing features.

Functionally speaking, both live chat features are very similar.

Here are the differences.

Given their focus, Intercom has an incredibly intuitive and visually-appealing design for visitors. In addition to this, there is a well-designed dashboard for users. A potential drawback is the pricing model.

If you have over 200 “active people” per month, the cost begins to climb.

Gist’s recent redesign gave us a big step forward to streamline viewing messages and interacting with customers. Unlimited chat interactions per month for one flat fee is a perk that helps us stand out here.

Winner: Intercom

If you’re simply looking for a live chat, chat bot solution and don’t need the additional functionality offered by Gist, Intercom is going to beat us here.

Help Desk


Having a customer support feature is a natural progression for live chat apps. Both Intercom and Gist have a help desk that directly integrates with chat functionality. And much like live chat, both are functionally similar.

Both tools allow you to:

  • Set up prompts and bots to help with common issues after hours
  • Create a knowledge base of articles, allowing support reps to quickly handle common issues
  • Quickly see and resolve issues submitted via chat

In terms of differences, Intercom has reporting capability allowing users to see certain metrics, like response time.

Gist’s strength is our additional email marketing functionality.

Instead of having to integrate with another tool (like you would with Intercom), you can simply send emails to your support users. Emailing can also be done via automations to make it a scalable post-support option.

Winner: Gist

We’ll give this victory to Gist, given the deep-seated connection between customer support and email.

Intercom offers a great deal of integrations, but having an email tool hooked right up to your support system is highly valuable.

Knowledge Base


Both Gist and Intercom offer a knowledge base solution to help your current and potential customer learn more about your products and services.

Not surprisingly, they are very similar in many ways, including:

  • The ability to easily add and edit articles
  • Rich media embeds such as videos and images to really explain complicated features
  • All articles are instantly searchable for maximum benefit to your clients

Two difference give Intercom the edge in terms of this tool.

  1. The ability to import articles from certain (but not all) knowledge base products
  2. An integration with their bot product to essentially insert knowledge base articles into a bot based on terms mentioned to the bot

While you can create a customer support bot and insert articles with relative ease with Gist, it’s not as intuitive as Intercom’s setup.

Winner: Intercom

With the ability to automatically move your articles from other KB’s, like Zendesk. And the deeper integration with bots — We’ve got to give this one to Intercom.

Chat Bots


Chat bots are another tool offered by both Gist and Intercom.

It’s also another tool with a surprising number of similarities. In fact, bots are probably the most equal comparison between both companies. Sure, there are differences, but the strengths and weaknesses bring things to a virtual tie.

Intercom has a couple of key features which help their bots stand out, including:

  • A visual bot builder to help visualize the journey site visitors and customers take with your bots (which is coming soon from Gist)
  • The ability to integrate the knowledge base (another Intercom product) directly with bots to alleviate support burden.

Gist allows you to create a support bot, but Intercom has the ability to directly embed knowledge base articles into a bot. In addition, our bot creator is a simple, yet effective linear design.

While these differences are notable, the price brings us back to even.

Custom bots from Intercom is only available on their “Premium” plan which doesn’t list an actual price. You can purchase and “add-on” for custom bots, but this feature is $99/mo.

This add-on is more than Gist’s highest price plan at $79/mo, which includes everything Gist has to offer.

You do get some bots on lower-cost plans. All of the bot functions on lower plans (i.e. lead qualification bots) are virtually the same for both companies.

 

Winner: Gist

Gist edges out Intercom on chat bots for a couple of key reasons.

  1. Price. The ability to create and use custom bots costs an additional $99/mo. Gist has a plan that includes everything for one monthly cost.
  2. No other key differences. While the visual builder is cool, it’s not a big enough differentiator given the other factors.

Meetings


Intercom offers over 100 integrations, including popular meeting schedulers in most of their plans.

That said, they don’t have a native tool for scheduling meetings.

Gist’s meeting scheduler tool allows you to hook up your Google Calendar and create a custom link to send to prospects, current customers and just about anyone else who wants a meeting.

Winner: Gist

An awesome benefit of using Gist is the ability to view all of your live chat, chat bot email and meetings from one dashboard, all created by the same team of developers.

Since Intercom doesn’t have a native scheduler, we’ll give this one to Gist.

Email Marketing


Technically, Intercom doesn’t have an email marketing tool — in the typical sense.

You can email contacts in your intercom account (provided you have their email). But it’s not in a broadcast or drip campaign. Rather, they allow you to add email to your chat and messaging efforts.

Don’t get me wrong, it’s cool.

You can have a live chat, then send an email message and even a notification to one contact, really helping close a sale.

But it’s not a list-building, lead nurturing tool that is scalable.

Winner: Gist

It can get pricey, but if you have a team of SDRs who are able to create messages and really get the most out of the email addition, Intercom could be useful.

However, Gist offers a full email marketing tool to help you grow and nurture your list with drip campaigns and many other features (including a visual builder coming soon).

Marketing Automation


Intercom doesn’t offer a specific tool labeled “marketing automations”. However, they do have something called “targeted messages” and also “smart campaigns”.

Essentially, they’re both like a drip campaign with the ability to automate messages, in-app notifications and even emails to your customers and leads.

Since it’s not just a bot or email tool, I included it in this section.

Gist offers marketing automation capabilities which give users the ability to create tags based off of a host of events and then set up and trigger a large number of actions based on those triggers.

These automations make it possible to:

  • Automate repetitive tasks to better serve customers
  • Scale personalization to your entire audience
  • Better create funnels and improve revenue over time

Winner: Gist

What Intercom does have is cool, but it’s not full-on marketing automation.

Gist’s automation capability gives users the ability to gel all of our tools together and make them a true all-in-one solution.

Notifications


Browser and in-app notifications are something Gist doesn’t offer yet, but we do plan on offering it very soon.

Intercom does offer push notifications and other tools to help better alert users, visitors and customers.

Winner: Intercom

Until Gist has our notification feature up and running, we absolutely have to give this one to Intercom.

Event Tracking


With Gist, users have the ability to track virtually every interaction on and in:

  • A website
  • An application
  • Email campaigns

This ability isn’t just for those who have subscribed. Our event tracking pulls information which identifies and tracks visitors from just about anywhere.

Intercom doesn’t offer event tracking at this time.

Winner: Gist

Gotta give this one to Gist since Intercom doesn’t have a viable feature to compare.

Forms


Forms offer the ability to collect contact data from site visitors. The most common form of data collected would be email addresses, followed by first name.

Intercom doesn’t offer forms to collect data, since they don’t have an email marketing feature.

Gist does have multiple form types including:

  • Lightbox
  • Hellobar
  • Full page
  • and more

Not only that, you can pair our automation capabilities to deliver lead magnets, start a drip campaign and much more.

Winner: Gist

Gist is the winner since there isn’t a similar feature to compare from Intercom.

Pricing


There are several difference between Intercom and Gist when it comes to pricing.

Here are notable points about Gist.

  • Gist offers a 21-day free trial, moving into a free plan.
  • Gist’s Standard plan is $29/mo and includes most, yet not all of those features.
  • The Pro plan is $79/mo. It includes every feature available on our All-in-One platform.
  • Additional seats cost $15/mo for Standard and $25/mo for Pro.

And some points about Intercom’s pricing.

  • Intercom has 12 different plans across 4 different types of plan.
  • In terms of listed prices, costs range from $49/mo for their “engage” plan )which seems to be their live chat and a couple other features) all the way to $202/mo for Intercom’s “All of Intercom Pro” plan
  • There are also 3 different “Premium” plans which do not list pricing on the site.
  • Additional seats range in cost from $19/mo to $39/mo, but additional “Premium” plan seat pricing is not listed.

Winner: Gist

Intercom has Gist on several features.

That said, the power of the all-in-one and the value of our pricing make Gist the no-contest winner in terms of cost.

Summary


Intercom does live chat really well. They have a cool bot creator. And their features work really well together giving you to ability to automate and speak to site visitors super effectively.

On the downside, they don’t include custom bots into their plans (at least not the ones they show you on their pricing page). And $99/mo for custom bots is more than Gist charges for our most expensive plan.

Gist is still furiously working to improve all of our current features while introducing many more useful marketing, sales and support tools.

Not only is the future bright and the price affordable, but our current product is still more powerful than Intercom.

Winner: Gist

Gist wins for a few different reasons.

All-in-One: Intercom positions itself as a solution to “acquire, engage and support” customers. They certainly deliver to an extent, but Gist is a more robust and comprehensive tool offering coverage for the entire buyer journey.

Affordability: Our cost is much lower than Intercom’s and it includes more features on every level. This affordability makes us the clear advantage in terms of cost.

Future Possibility: Not only is Gist looking to deepen the usability of our current tools, we are also currently building new features to truly embrace the all-in-one category.

Interested in switching from Intercom to Gist? Here’s a guide for migrating specifically from Intercom.