SaaS

Referral Request

Getting referrals can significantly increase your revenue with less effort than winning new clients to your product(s). That said, you have to make the effort to ask your users to refer you to their colleagues.

1a. Referral with NO Incentive

Subject Line: Are you loving {Product Name}?

Hi {{subscriber.first_name}},

By now, we hope you’re seeing the potential and even experiencing the benefits of {Product Name}.

We’re working hard to continue improving the current product and have some exciting plans for the future.

Here’s the ask: Know anyone who would also love {Product Name}?

You’re awesome and we want to serve more people like you!

Plus, referrals are how a company like ours can grow without high price ad spend and cost increases. And if you know someone you’d like to refer, it just takes two easy steps:

1. Forward this email to the person/people
2. Ask them to click this link

Thanks for considering the referral!

Best,

{{Your Name}}

P.S. If you’ve been forwarded this email, you have awesome colleagues [Or friends/coworkers whatever works best]

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1b. Referral with Incentive

Subject Line: Wanted: More People like YOU!

Hi {{subscriber.first_name}},

By now, we hope you’re seeing the potential and even experiencing the benefits of {Product Name}.

We’re working hard to continue improving the current product and have some exciting plans for the future.

Here’s the ask: Know anyone who would also love {Product Name}?

If so, we’re offering {Insert incentive} for anyone who {Condition to receive incentive}!

Interested? Here’s how to get you {Incentive}.

{Details for how the referral incentive program}

Best,

{{Your Name}}

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