SaaS

Email Course

There are a ton of Lead Magnets, but one of the simplest and most popular options is the email course.

1a. Example Written Lesson Layout

Subject Line: Day One: {Lesson Title}

Hi {{subscriber.first_name}},

Welcome to the first email in {Title of course}.

Brief: In today’s lesson {Give synopsis of lesson}.

Content:

{Write the content of your lesson. Be sure to keep sentences/paragraphs short and write it like and very actionable blog post}.

Homework:

Now that you have the lesson, it’s time to put it to action. Here’s what you can do before the next email gets to your inbox.

1. {Action point}
2. {Action point}
3. {Action point}

Best,

{{Your Name}}

To unsubscribe from any future emails, click here.

1b. Example Video Lesson Layout

Subject Line: Video One: {Lesson Title}

Hi {{subscriber.first_name}},

Welcome to the first email in {Title of course}.

Brief: In today’s lesson {Give synopsis of lesson}.

Here’s the video

Having trouble or not seeing the video? Click here.

Now that you have seen the video lesson, it’s time to put it to action. Here’s what you can do before the next video gets to your inbox.

1. {Action point}
2. {Action point}
3. {Action point}

Best,

{{Your Name}}

P.S. You can access the video in the future anytime with this link.

To unsubscribe from any future emails, click here.