Bad News

Bad News/Big Change (potentially negative)

All news can’t be good news and sometimes you’ll have to convey negative information to your users.

Subject Line: Rate Increase

Hi {{subscriber.first_name}},

{Current year} Has been a great year for {Company/Product name}.

{Insert positive description of year}

{Next year} hopes to be even more monumental.

{Insert brief description of what’s on the horizon}

But {Insert public reasons for the need to raise prices. (Expenses, growth, etc.}

So, what does it mean?

{Insert details of the rate hike.}

Best,

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