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E-Commerce

Email Marketing Templates E-Commerce Subscription Cancellation

Subscription Cancellation

If you run a recurring model ecommerce shop (i.e. subscription box, digital product, etc.), people cancel. It’s similar to what Software-as-a-Service (SaaS) companies call “churn”.

One of the ways to limit churn is to invite customers back in the very email telling them they’ve cancelled.

Fubo’s Clever Word Play

Here’s an example from FuboTV, an internet television provider heavily geared toward sports viewers. When I cancelled my service with them, here’s what they said. (Hint: Pay special attention to the subject line and the fact they gear towards sports fans.)

Subject Line: That’s Game.

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