Case Study

Case studies in ecommerce are tricky. You can’t just brag about your products. And if you sell products that aren’t your own, it’s even more difficult.

One of the best ways is to find how your customers use the products to accomplish something. Think of a business credit card commercial. A small business owner uses cash back from a credit card to provide insurance for employees.

Here’s a template to help you navigate.

Case Study

1a. Used Your Products to Accomplish Something


Subject:{Testimonial person/company}’s Story

Hi {{subscriber.first_name}},

Ever wonder what’s possible?

Today, we wanted to share exactly how {Testimonial person/company} has {insert achievement}.

To hear the full story, {Insert CTA} [Read it here, watch the video, etc.]

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