Bad News
All news can’t be good news and sometimes you’ll have to convey negative information to your users.
1. Price Increase Email
Subject Line: Rate Increase
Hi {{subscriber.first_name}},
{Current year} Has been a great year for {Company/Product name}.
{Insert positive description of year}
{Next year} hopes to be even more monumental.
{Insert brief description of what’s on the horizon}
But {Insert public reasons for the need to raise prices. (Expenses, growth, etc.}
So, what does it mean?
{Insert details of the rate hike.}
Best,
{{Your Name}}
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