The meteoric rise of smart mobile devices (and the nosedive of attention spans) has made snackable content an integral part of today’s marketing mix. First off, let’s define this term. As the name implies, snackable content is smaller, “bite-sized” pieces of messaging focused on capturing…

There’s a lot of automation that can happen that isn’t a replacement of humans, but of mind-numbing behavior. Stewart Butterfield You’ve heard that marketing automation is one of the best ways to scale your marketing efforts and grow your business. Perhaps you’re interested in using…

In this guide, we talk about how to create a lead nurturing email campaign, as well as how to write a great lead nurturing email.

Computing systems have come a long way from blinking green digits on black screens to sleek machines that can predict user behavior, analyze hordes of data, and do amazing things. The story for anything in the tech world is similar. Organizations have gladly embraced this…

Salespeople have an interesting relationship with time. In sales, it helps to be optimistic, so at the start of every new month and quarter, when you’ve got a pipeline full of prospects it can feel pretty awesome to be in sales. Every salesperson has targets,…

Nowadays it is extremely easy to start a business online as it has never been before. Thanks to platform Shopify, you can learn a lot about the business running and find out about additional tools that can help you be more competent in creating and…

If you are up-to-date with the latest trends, then you probably know that a direct sales Facebook group is the best way to keep in touch with your best customers and attract new ones. But, unfortunately, it seems like your posts are not working as…

There are people who don’t see the difference between a sales email and SPAM. Most of them don’t even want to open it unless they know the person who the message is from. However, behavioral psychology has provided us with a huge number of efficient…

Oh, client onboarding. We all tend to get excited about welcoming a new face to our services, but how is it exactly that we do it? Onboarding new clients is great, but I think we can all agree that onboarding them manually can often be…

You spent a lot of time, maybe months and years to develop a mobile app that works perfectly. But users are not downloading it. Even those who are using your app already are uninstalling your app. What could be the reason? –  Probably marketing mistakes. A…