Overview
Introduction
When people get on your email list, it likely happens one of two ways. You found their email (e.g. for cold emailing) They signed up on your website For our purposes today, we’ll discuss those who have signed up of their own accord on your…
Explore this Resource
Subscriber Welcome
1. General Ecommerce Welcome Subject: Welcome to {Company name} + {Offer} Hi {{subscriber.first_name}}, Are you excited, because we are! We want to welcome you by {Offer}! Are you ready to explore? {CTA Button} [e.g. Start Shopping for the Perfect Shoes!] To unsubscribe from any future…
Explore this Resource
Order Confirmation
Ecommerce has, in many ways, has added to the “instant gratification” desire of society. One of the most prominent indicators of this? Knowing exactly what is going on with your orders as it happens. If a customer purchases a product, send confirmation. Even if it’s…
Explore this Resource
Free Shipping
IF you sell physical products, free shipping has been a thought. Even Walmart offers to ship items free due to Amazon’s liberal mailing policies. But many ecoms don’t do free shipping all the time. It’s during high-traffic times of the year or at sales. So,…
Explore this Resource
Abandon Cart
1a. General Abandoned Cart Email Subject: Your items are ready Hi {{subscriber.first_name}}, We noticed you had an open cart with us. These items look familiar? {Insert items in cart} Items in carts aren’t reserved and could sell out. If you’d like to complete your purchase,…
Explore this Resource
Bestseller Curation
1. General Bestseller Email Subject: Bestsellers of/in {Insert appropriate term} [i.e. Season, year, womens, etc.] Hi {{subscriber.first_name}}, Check out the bestsellers of the {timeframe} in {category}! Best, {{Your Name}} To unsubscribe from any future emails, click here.
Explore this Resource
First Time Buyer Discount
Ah, when a new visitor becomes a customer. It can equal growth. You get them to come back again quickly with a discount immediately after their purchase. A first time buyer discount works great in conjunction with the upsell. If a person buys earrings, you…
Explore this Resource
Case Study
Case studies in ecommerce are tricky. You can’t just brag about your products. And if you sell products that aren’t your own, it’s even more difficult. One of the best ways is to find how your customers use the products to accomplish something. Think of…
Explore this Resource
Subscription Cancellation
If you run a recurring model ecommerce shop (i.e. subscription box, digital product, etc.), people cancel. It’s similar to what Software-as-a-Service (SaaS) companies call “churn”. One of the ways to limit churn is to invite customers back in the very email telling them they’ve cancelled….
Explore this Resource
Flash Sale
Some ecommerce sites prefer to limit sales, but other seems to have a significant amount of discounts. Whatever the reason you’d like to run a sale, you’ll need visitors who are ready to buy in order for it to be successful. BooHoo’s Text Message Flash…
Explore this Resource
Contest Announcement
Running a contest is a strategy being used by many top companies. To really see the exponential growth, you’ll want to use your current list to kick off your contest to the world. 1. Contest Email Subject Line: We’re Having a Contest! Hi {{subscriber.first_name}}, We’re…
Explore this Resource
Video Email
Videos are a great way to showcase new products and drive traffic to your ecommerce site. Sending those videos to your list of current customers just makes sense. 1. General Video Email Subject Line: Video: {Title of video OR a play on the title/content} Hi…
Explore this Resource
Bad News
All news can’t be good news and sometimes you’ll have to convey negative information to your users. 1. Price Increase Email Subject Line: Rate Increase Hi {{subscriber.first_name}}, {Current year} Has been a great year for {Company/Product name}. {Insert positive description of year} {Next year} hopes…
Explore this Resource
Survey Request
1. General Survey Email (No Incentive) Subject Line: Psst. Can we get your opinion? Hi {{subscriber.first_name}}, It would be amazing if you could take {Approximate survey time} to tell us {Quick reason for the survey}. Here’s the link for the survey. You may be thinking,…
Explore this Resource
Live Event
Putting on or going to a live event is a great way to build a solid community of brand ambassadors. But you have to get them to show up to your meetups. One of the best ways is via an email sequence. 1a. One-Off “Come…
Explore this Resource
Discount/Scarcity
We know that SaaS is an ongoing product that isn’t limited, but prices can go up and deals can go away. How Francesca’s does scarcity Here’s a screenshot from Francesca’s, an online clothing retailer, warning customers about the last day to get 40% off. Subject…
Explore this Resource
More Topics All Topics
I am currently only using the live chat and it does what I need. It was very easy to set up myself on my website without having to be a programmer to be able to do that.
Read full review
Jonathan G Mr - Small-Business
Gist is constantly providing features that I never knew could be useful for my business.
Read full review
Larry L Director - Management Consulting Small-Business
GIST is one of the best all-in-one business solutions for especially SAAS companies, also helping integrated and connected with each module which you were waiting for. Messenger, e-mail, collision detection, tracking,... Read full review
Administrator in Financial Services - Small Business
I use several livechat and helps, what i like about Gist is they offert a nice solution for work with B2B and B2C
... Read full review
Ale R Editor - Small Business
The product is constantly updated. For example, recently added new chips and they are cool:
... Read full review
Vitali K CEO - Small-Business
It is not a difficult tool so everyone can use it. It gives you a great opportunity to stat a funnel for the first time
Read full review