Recent years have seen the evolution of customer support from a cost center to a critical component of both sales and marketing.  Companies have come to understand the true importance of customer support and the necessity of being available to customers through multiple channels around…

As competition in the digital world continues to intensify, more and more businesses make use of advanced tactics to build their audience database and leverage on it to boost their sales. However, due to a handful of inevitable reasons, did you know that your email…

Whether you’re running a business, working for a business, or working for yourself, customer service emails become part of everyday life. It’s human nature to make trip up sometimes, and occasionally you might make a harmless blunder – like forgetting an attachment or addressing someone…

It’s here! I’m super pleased to announce our newest integration with Segment – the best way to collect, centralize, and deliver your customer data. If you’re one of the tens of thousands of Segment customers, we don’t need to tell you how this opens up…

Have you seen recent content marketing examples that have made you sit up and take notice? Wish you had taken a note of it to emulate that campaign’s success for your company? In this article, I aim to share the best content marketing examples from…

Read our guide to learn how you can use email personalization to improve open rates, increase customer satisfaction, and grow your business’ revenue.

Read this post to find out about the top eight benefits of live chat and learn why live chat support is a necessity for today’s businesses.

Email personalization is key to improving email marketing ROI. Check out this post to find out why it’s crucial to personalize email communication.

Read this post to learn about the best marketing strategies you can use to acquire more customers, generate sales, and grow your business’ revenue.

Video content continues to prove to be a fantastic marketing asset across all niches. Every year, more and more businesses decide to jump into the video marketing game, and for excellent reasons if the numbers are to be believed . However, having a video campaign…