The most effective email campaigns are the ones in which most users actually open and read your emails. If recipients learn that they can expect something enjoyable from you, the chances of that happening increases. When it comes to marketing, one of the most effective…

Email Marketing “Hacks” That Make Your Campaigns Irresistible According to a recent Litmus survey*, the Return on Investment (ROI) for email marketing campaigns averaged 38:1.  Another study from Campaign Monitor* reports that ROI for email marketing is closer to 4400% (44:1).  Are you seeing 3800%…

You’ll never succeed in marketing if you continue to embrace the past without looking forward to the future. In essence, you need to constantly look where you think the puck is going instead of sitting back and hoping the puck will come to you. The…

Social media is widely used to increase and maintain your brand awareness, inviting customer engagement and activity. However, as we all are experiencing, the social landscape has become so competitive that using platforms like Facebook to reach your customers organically has become virtually impossible; this…

Today, the process to create leads do not even consider as separated from the marketing process. To see results, your marketing strategy has to be flexible. This has led to a consistent challenge for industry professionals to keep their minds open and move along with…

Figuring out how to monetize your startup is one of the most important aspects for all startup companies. How are you planning to make a business of your idea? And how is it going to earn money? 25 Monetization Tactics Without further ado, here are…

Even for smaller companies, it definitely pays to be active in the field of social media and digital marketing in order to enlarge their target group past the already effective marketing (e.g. email). How can you do that successfully? Here are 10 practical social media…

We are so excited to announce the latest integration — with Zapier! Zapier is the tool that opens up nearly endless possibilities for connections with other software tools and now you can connect your favorite apps to Gist using “Zaps”. If you’re looking for a…

The goal of every business owner is to acquire customers. Without customers, you wouldn’t have a business. The only way to get customers for your business is to generate leads. This is why most companies focus on customer acquisition than retention. However, one of the most…

I’m terribly introverted. Cliche for someone who creates content, right? Put me in a social setting and I might try to awkwardly lean into someones conversation like I was always a part of it. Which either comes across as eavesdropping or Jim Carrey randomly starting…