Social media is widely used to increase and maintain your brand awareness, inviting customer engagement and activity.

However, as we all are experiencing, the social landscape has become so competitive that using platforms like Facebook to reach your customers organically has become virtually impossible; this makes it mandatory to pay for advertising if you want to succeed.

Add to that the dismal open rates on your emails… what’s a business to do to market themselves? A targeted push notification strategy may be the answer as mobile usage continues to climb.

What is a Push Notification?

A push notification is a message that pops up on the mobile device of a subscriber.

Push Notifications is a universal ad format that works with any type of product, service, and CPA offer. They can be used to inform your application’s users of the latest news, valuable information related to your application, new features, and other relevant updates.

The beauty of a push notification? The user will receive your push notification on their device even if the user is logged out of your app!

Perhaps the most exciting news of all is that push notifications boast an average opt-in rate of 49.8%.

Even better, a recent survey conducted by Responsys shows that 70% of adults enabled push notifications from their favorite brands’ apps.

Think of the possibilities!

Benefits of Push Notifications

People are on their phones.

This is obvious. A growing number of people are choosing their devices as their main way to use the web; 25% of them are interacting with their devicemore than any other object or person. When you use push notifications, you know you’re targeting the place your subscribers spends most of their time — their smartphone.

Privacy concerns

There are none!

Because you get explicit permission from a user, as well as being controlled by Google API, you are assured that user information will be protected as well as not resold to third parties.

If a user no desires to receive your push notifications, their phone makes it very easy to unsubscribe. This means that your notifications will reach people who desire to receive updates from you.

Increased Engagement

Much like unopened emails, apps can get lost on user devices, never to be opened again.

If your user opted into receiving them (49.8% of them will), push notifications allow app developers to re-engage with their subscribers by sending reminders, relevant information, and other updates to spark conversation and encourage engagement with their app.

Valuable Insight

A great benefit to using push notifications is the intel you can receive from your results.

Stats like open rate, open time, platform and other types of engagement can lead you to more profitable updates and offers down the road, increasing your bottom line.

Push notifications are a universal ad format that works with any type of products, services, and offers. A tool (something like MegaPu.sh) provides simple and convenient creation of your profile for easy campaign tracking.

Benefits include:

• Traffic from all countries
• Detailed settings of the target (OS/platform/country/browser/ISP)
• The system works according to the CPC model
• Full tracker (no need to use third-party trackers)

Here are ways that your company can use push notifications:

• Special promotions
• Updates of news and content
• Notifications based on geolocation
• Updates of e-commerce: sales and discounts
• Upload files: e-books, checklists, templates
• Mobile application stocks
• Free games, i.e. Lotteries, etc

Push Notifications Are the Future

Adding push notifications to your marketing strategy is a smart move for your business to continue evolving. Increasing engagement with your user community will benefit your sales in the long term. Building trust with your users ultimately turns them into buyers.

Tip: Your best notifications are the ones that make life easier for the user. When you write your push notification, answer this question:

“What can I do that creates value for my user?”

Example: if you’re a flights app, you can send automatic check-in reminders. If you are a product brand, you can send an announcement for your 50% off flash sale, and remind your users when the deal is about to expire. A calendar app? Tell your users when it’s time to leave to make it on time.