You know how streams join together and turn into rivers, right? Slowly the water heads downstream until it meets up with another and another and they all come into one and turn into a mighty flow of water that will (at some point) feed into…

Imagine a roofer. And this roofer does quality work. Leads for the business may come in through: Word of Mouth Mailers Door-to-Door Shows (flea markets) Advertising It may seem like these things are disconnected, but they’re closer than you may think. Here’s why. You know how…

If you’re in e-commerce, you understand digital tools. Whether it’s Shopify, Facebook ads or (literally) hundreds of other tools and platforms — you’re pretty up to date. You may even have one (or more) tools on your site to cover things like email marketing, support…

How Publishers (Like You) Use Gist Every organization is a publisher, in the sense that we all put out content. But I’m not talking about every business here. This article is for the blogger, the authority site, the personal brand, the author and anyone else…

When it rains, water runs off into stream and other channels. Those channels come together and flow into rivers. Rivers will go into larger bodies of water, many end up in the ocean. Smart consumer services also have multiple channels for bringing in leads. The streams…

I have a riddle for you. What’s complex while simplifying? Software. Software is naturally complicated (often taking months/years to build and then an often constant game of updating/improving). However, the goal of software and Software-as-a-ServiceSaaS companies is often to simplify, automate or gather data while…

You know how streams join together and turn into rivers, right? Slowly the water heads downstream until it meets up with another and another and they all come into one and turn into a mighty flow of water that will (at some point) feed into…

Marketing, Sales and Support — in one dashboard. That’s been the focus here at Gist for a long time, the tool we want to create for businesses to give them one cohesive experience at every stage of the buyer journey. And now it’s becoming a…

Sales funnels are basically the buying process that customers go through when they purchase a product or service from a business. Sales funnels are also known as purchase funnels. To help you, I have created this list of the best tools that can help you…

The last several years have introduced us to the growing trend of podcasting. Now, people all over the world are listening to at least one marketing podcast. Check out these stats on podcasts: 44% (124 million) of the US population has listened to a podcast (Infinite…