Before setting new goals and plans for the year, I decided to overview online advertising trends that will more likely to increase our chances to beсome a digital top bananas and help to build a successful marketing strategies for the upcoming year. Augmented Reality This…

When it comes to advertising, it never pays to deceive the public. There is a fine line between pushing the truth and false advertising claims, and the latter has big consequences from both a legal and public relations standpoint. Dozens of companies have had to…

They say content is king. One reason for this is that with so much noise on the web, the way to really get people’s attention is not to spam them to death but to provide them with high-quality, useful content to engage with. It’s hard…

This piece originally appeared on the Workato blog. In 2018, most companies are familiar with the concept of the digital customer journey: the process of selection, from brand awareness to making a purchase and becoming a repeat buyer. For the past ten years, this journey…

Virtually every company in the world these days engages in some form of email marketing. It has been around for many years, yet even with the development of mutli-channel marketing (with widespread social media marketing, viral video marketing, and other forms of publicity), it remains…

Last week we went through an exercise to drill down and find your perfect target customer, now we discuss how to reach your target market. If you missed that first post, you should click here to get caught up. Now that we’re armed with the knowledge…

From print to digital marketing agencies, advertising has grown to be one of the most crucial aspects of every business industry. Over the past year many changes and additions to the digital marketing arena have happened. Throughout this article, you’ll find various key elements. Some…

You have a website for a reason. You want it to improve your business by generating leads, increasing brand awareness, or selling your products and services online. But how do you know if your website is doing its job? And, more importantly, how do you…

Icons are everywhere. They are an extremely useful and visual way of helping people understand your content. Creating icons can be very time consuming, as can looking for the exact one that you want. We have compiled a list of some 11 of the best…

Brands are no longer setting the pace for its consumers. In fact, it’s the other way around. With a little trendwatching, you’ll see consumers now have the upper hand over brands. TrendWatching has identified 5 most powerful consumer trends which will influence brands in 2019. Here they are:…