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How to Build an Email List in 2024

Everything you need to start and grow an email list this year!
Jitta Raghavender Rao
Marketing
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7 Workflow Automations Every Business Needs (10 min or less to set up)

Jitta Raghavender Rao
Marketing Sales Support
Marketing automations. Workflow builders. Automation “recipes”. Visual workflows. The market hasn’t come up with a sturdy, standard definition for the process of building your marketing, sale and support automations in a visual way. But what is somewhat standardized are the components of marketing automation. We’ll…

How to Grow Your Customer Base (and Engage with Them)

Jack Paxton
Marketing Sales
Every business out there has at some point tried out different customer acquisition strategies with the goal of growing the business. However, if you focus all your efforts on finding new clients and not on maintaining previous clients, your business and brand will struggle to grow….

Using Content in Your Local Marketing Strategy to Get More Customers

Erica Sunarjo
Marketing
You’ve probably read it many times before. You might even be tired of hearing this, too. Content is king. It’s the future of marketing. It’s that link that connects a business and its target audience in a relevant, meaningful way. If done properly, it can…

Top 10 Techniques To Master The Art Of SaaS Marketing

Paru Saxena
Marketing
Software as a Service (SaaS) is a form of software delivery where a customer subscribes to a centrally hosted version of the software, instead of buying the entire software and installing it locally. Most of the end-users across the globe favor SaaS for communication and…
social media for saas

Social Media for SaaS: How to Market Your Brand to Get the Maximum Mileage

Rafaella Aguiar
Marketing
If you have a software as a service (SaaS) product, you probably already know that marketing needs your attention. Online marketing is ever-changing, and it can be difficult to stand out in your customers’ and potential customers’ minds. It can be an especially big challenge…
E-commerce CRO Techniques

E-commerce CRO Techniques: Use these 7 proven hacks to lift your store conversion

Jitta Raghavender Rao
Marketing
It has never been easier to set up your own eCommerce store. Shopify, BigCommerce, WooCommerce , Magento, Wix and others have all lowered the barrier to entry and make it as easy as possible to sell online. Once your store is live, you can use…
Live Chat

Live Chat For Conversion: The age-old secret to improve your site performance

Gael Breton
Marketing Support
It’s the age of instant gratification. Customers want solutions to their problems pronto, and they don’t necessarily want to speak to a human advisor to get them. Over 30% of consumers expect to see live chat functionality on a company’s website. That number continues to…
How to stop emails from going to spam

How to Stop Emails from Going to Spam

Boris Mustapic
Marketing
Have your recent marketing emails been ending up in the Spam folder more often than not? Keep reading to learn how to stop emails from going to spam. Get permission to email your contacts What would you do if you received an email from an…

The Growing Importance of Snackable Content [And How to Use It]

Manish Dudharejia
Marketing
The meteoric rise of smart mobile devices (and the nosedive of attention spans) has made snackable content an integral part of today’s marketing mix. First off, let’s define this term. As the name implies, snackable content is smaller, “bite-sized” pieces of messaging focused on capturing…
Beginner's Guide to Marketing Automation

The Beginner’s Guide to Marketing Automation

Boris Mustapic
Marketing
There’s a lot of automation that can happen that isn’t a replacement of humans, but of mind-numbing behavior. Stewart Butterfield You’ve heard that marketing automation is one of the best ways to scale your marketing efforts and grow your business. Perhaps you’re interested in using…
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