90% of businesses are already using content marketing to generate inbound leads. With companies pushing out so much content daily, marketers may be wondering if content marketing is still relevant in 2019. We aim to prove it with these content marketing statistics. The statistics speak for…

Launched only 2 years ago, Facebook Live is becoming an increasingly popular marketing tool. If you haven’t tried Facebook Live for your brand yet, this article is here to get you inspired and prompt to finally start broadcasting. In this post, I gathered top 10…

You will be surprised with Medium resources If you are looking for a good place to start writing, Medium is the best choice! But if you want to create a blog or personal portfolio, Medium is also a good option! It’s true, Medium has plenty…

I was recently at an event with several founders whose startups I advise. Naturally, the conversations with these founders tended towards whether or not they had been able to schedule meetings with some of the people to whom I had introduced them. One of the…

With the world going digital, even the number of ecommerce sellers are increasing year by year. Thus, it is the high time to roll up the sleeves and face the competition with ecommerce marketing. “E-commerce” has transformed the way people shop. People who loved traditional…

You ever think, “How much should i spend on marketing?” No one knows intuitively how much to spend on marketing their business. At first, many small businesses rely on networking and word of mouth to win clients. And that might be enough to keep a…

What’s the importance of social media marketing? Social media posts drive targeted traffic. Whatever your industry, segment and audience, a substantial portion of your customers and leads are on social. A recent Pew Research Center study found that 68% of American adults are Facebook users. Among…

When it comes to evaluating Instagram influencers, most marketers only use two metrics: follower counts and engagement rate (ER). To find the follower count all you need to do is open the blogger’s Instagram account, however, with engagement rate it’s not as easy. And you…

The future of marketing hangs in the balance, as social platforms have become vulnerable to coordinated interference. We’re covering marketing trends to help navigate. Facebook’s stock on the New York Stock Exchange went down nearly 30%. Meanwhile consumers on the internet are moving quickly to…

It’s all about strategy. 3 different strategies, actually (cross channel, omni-channel and multi-channel). Back in the days, brands were only using 3 marketing channels: the phone, mails and their store. Then Internet and new technologies arrived, along with new marketing channels (websites, mobile apps, emails, etc.) and…