The total number of smartphone users will reach 2.5 billion in 2019. And the number of apps is growing equally as fast. This number of users mean mobile advertising trends change quickly. That’s more than 2 million iOS based apps and 2.1 million Android apps. (…

A picture is worth a thousand words. Cliché? Maybe. But clichés become clichés because they have a cyclical truth to them. And in the world of marketing, saying less with an image can impact your consumers more. Visual marketing focuses on using unique and relevant…

The marketing industry has tons of acronyms. CPC, PPC, SEO, SEM . . . and the list could go on and on. The funny thing is, many know what the letters stand for, but most are not sure what the terms mean. Whether you have…

Before we begin, if you haven’t opened a store on Shopify yet — do it. You have nothing to lose and everything to gain. To help, here’s a quick Shopify cheat sheet. 5 Tips on the Shopify Cheat Sheet  Build a Community on Social Media…

Timing is an important part of social media strategy. Ever wonder about the best times to post on LinkedIn? Or Facebook? Really any social platform? This post covers the specifics. If you are new to social media marketing and trying to figure out the best…

The performance of outbound calling campaigns has changed drastically as the business world moves more towards a qualitative and a relationship focused approach. There are many factors that determine the success or failure of an outbound campaign — most lie in the right planning and…

Find your voice and go for it. So you have decided to become an influencer but you aren’t exactly sure where to start. My first suggestion is to really study top influencer and look how they create high-quality content and maintain a top content channel….

All marketers know the stages of the buyer’s journey like the back of their hand. When it comes to Facebook marketing the same rules apply. Read on to learn how to create a Facebook Ads Funnel that will take your audiences on a journey that…

 Attract, engage and grow your community via Twitter growth hacking? It’s easier than you think. A few months ago, I opened a twitter account for my startup. I planned a great content strategy, put together a list of influencers and starting scheduling my posts on…

A few days ago, the world witnessed the award of 2017 Nobel Prize for Economics to US economist Richard Thaler. The Professor of behavioural economics at University of Chicago has been recognized for incorporating psychologically relevant insights into a pure economic standpoint. In other words,…