Brand vs Logo: Know The Difference Whether you are working on your personal brand or a brand for a company it’s important to know the difference between building a brand and creating a logo. First thing first: A Logo Is Not A Brand. End of…

Conversion Rate Optimization For Dummies in 2019 🤡 Think about the last time you went to McDonald’s. There’s a process you have to go through to get your Big Mac. You have to… Pass by a McDonald’s and feel like making that U-turn to get…

If the platform is dead, we’re all living through a crossover episode of The Walking Dead and Silicon Valley. I can’t count the number of clients and colleagues I’ve worked with over the years that have all made the same claim: Twitter is dead. They…

SEO, or Search Engine Optimization (and seo keyword research) is the number one most important thing you need to do for your business or product. Just like visible, corner shops in high traffic areas are prime real estate, the right SEO is the difference between putting…

Since February 2018, Facebook has decided to change its News Feed algorithm. Users will see more posts from friends and family, rather than public posts. CEO Mark Zuckerberg explained, “As we roll this out, you’ll see less public content like posts from businesses, brands, and…

Open source marketing software is a relatively new development. That said, open source software (OSS) has been around for a while. When it comes to the internet, there is a growing demand for two key things: Transparency Decentralization These two channels provide the largest amount…

Every business and organization has multiple marketing channels. Don’t believe me? How about the most iconic picture of American capitalism — the lemonade stand. A small child sets up the cardboard and wood stand, writing “Lemonade .50¢” across the top. That’s marketing. The basket of…

Social media polls are becoming more and more prominent. If you’re using them, then great, if you’re not using them, then I suggest you start using them ASAP. Polls allow you to tap into the minds of others. If you’re any kind of business, they…

Interactive advertising is a great way for marketers to really engage with consumers directly. Interactive marketing as a whole and interactive ads are a great way for brands to tell stories, enhance word of mouth, and get personal in ways that they just haven’t been…

Do you remember the line, portrayed by Alec Baldwin, in the infamous movie Glengarry Glen Ross? “Always be closing”. Always be closing basically means that every effort you make in a sales pitch should be with one and only goal in mind: to close the…