To support small businesses through this uncertain time, we're offering UNLIMITED SEATS at just $99/month. Learn more

Gist
  • Products

    Acquire

    Increase website conversions with chatbots, forms and 24/7 automated meeting scheduling.

    Forms Chatbots Meetings

    Engage

    Grow traffic, convert more visitors, and run complete email marketing campaigns at scale.

    Email Marketing Marketing Automation Event Tracking

    Support

    Assist customers in real-time with a collaborative inbox, automation, and self-service support.

    Live Chat Knowledge Base Support Bot New

    Overview

    Features Overview Watch a Demo Pricing Testimonials Compare Gist What's New
  • Pricing
  • Integrations
  • Testimonials
  • Blog
  • Log in
  • Sign up
Featured Post

7 Great Examples of Interactive Advertising

Alan Cassinelli Alan Cassinelli
Marketing

Interactive advertising is a great way for marketers to really engage with consumers directly. Interactive marketing as a whole and interactive ads are a great way for brands to tell stories, enhance word of mouth, and get personal in ways that they just haven’t been able to do before.

Here are 7 examples of interactive advertising that highlight the power and success of using this type of marketing in your own strategy.

Let’s take a look at Interactive Ads

Volkswagon

interactive ads

(Image Source)

Volkswagon, the German car company, has always been known for creativity in advertising, even from it’s earliest days. So, it shouldn’t come as a big surprise that they’d be a brand to really embrace interactive marketing.

Bret Carmichael Testimonail

In this ad, inside a conventional magazine, asked readers to download an app and take your phone for a test drive along a ‘road’ fold out in magazines.

Reebok

interactive ads

(Image Source)

Trying to compete with a brand like Nike means you have to get pretty creative. Reebok decided to do just that in Sweden by creating an interactive advertising campaign that really got consumers excited.

Reebok installed a combination speed cam and a shoe display in the center of town. Then they told people that whoever ran past the display the fastest would get a free pair of shoes.

Domino’s Pizza

Ok, who doesn’t love pizza? Well, Domino’s the brand that really helped innovate ordering pizza online has taken it a step further in recent years. Now, Domino’s give fans and followers the ability to order via both Messenger (through a Chatbot) and over Twitter.

Dominos Pizza

When Domino’s announced the move, they showed just how simple it was for consumers, just Tweet a slice of pizza (that you pre-set on their website) and you’re good to go.

Serena Williams

There’s little doubt that Serena Williams is one of the greatest tennis players ever, so it’s no wonder brands love partnering with her in ads. Few have done it better than Gatorade and Snapchat with the Match Point game.

Joseph Hsieh Testimonial

Serena William Tennis

Users who played on the ESPN channel were able to interact with a 22 level ad that brought players through each of her victories.

New York Times

Anyone who has considered themselves somewhat clever has tried their hand at the famous New York Times Crossword Puzzle.

Newyork Times online advertisement

This Instagram ad was tailor-made for millenials. Not only does it call back to a show most in that generation watched, but it makes it really easy to download the fun and interactive crossword app right on their phone in seconds.

Verizon Wireless

The Star Wars movies franchise is one of the most popular in the world. So, it was a very smart move for Verizon Wireless to partner with them to create a truly interactive Twitter campaign.

Verizon Wireless

Using the hashtags #TheForceAwakens and #TheoryWars, users were encouraged to submit their own theory in order to get a chance to win tickets to the movie.

Spotify

As one of the biggest brands out there in the music industry, Spotify has millions of users who listen to their platform every single day. With the long and contentious Presidential election in the US, Spotify took advantage of a trend and made the best of it.

Spotify moving to canada

Seeing that “move to Canada” as a search time spiked, they created a side project that allowed users to “Canadify” their playlist, recommending Canadian singers that were most like their favorites.

Final Thoughts

As you can see, interactive ads can take many shapes and forms. Their strength is in getting consumers to engage with a brand which can create a stronger and more memorable connection.

A version of this post originally published on the Zembula Blog

Popular Posts

  • The Beginner’s Guide to Marketing Automation

  • How to Build an Email List in 2021

  • How to Use Live Chat Software for The Entire Buyer Journey

If you are looking to improve your customer service, then you definitely want to check Gist. Their all-in-one tool has live chat, email marketing, knowledgebase, meetings, sales process automation... Read full review

Vinson L Founder - Marketing and Advertising

Star Star Star Star Star

The widget is beautiful

... Read full review

Suganthan M Digital Marketing Consultant - Small-Business

Star Star Star Star Star

We started to use Gist a couple years ago, when they used to be called ConvertFox. When they started the tool it was possible to notice some hiccups, but team started... Read full review

Leonardo W Founder - Information Services

Star Star Star Star Star

Being able to schedule emails anytime and to communicate through my chat widget with new clients.

Read full review
Ludwight R

Ludwight R Founder - Small Business

Star Star Star Star Star

Gist is a powerful all in one marketing and communication software that has all the tools to grow your business.

Read full review
Masroor A

Masroor A Owner - Small-Business

Star Star Star Star Star

Gist has come a long way. From simple email and live chat to full fledged email automation, chat bots and knowledge-base. We've been using Gist for quite some time... Read full review

Chris S Co-founder - E-Learning Small-Business

Star Star Star Star Star
‹ Previous › Next
Read more testimonials

One platform, one price.

You shouldn’t need to pay for separate platforms for live chat, knowledge base, chatbots, email marketing, automation and more.

Gist replaces 8+ tools for the price of one.

Get started for FREE

Gist

Marketing, sales, and support software that helps your business grow without compromise.

  • Privacy|Terms of Service

Products

  • Live Chat
  • Knowledge Base
  • Chat Bots
  • Popup Forms
  • Email Marketing
  • Marketing Automation
  • Event Tracking
  • Meetings
  • Integrations

Use Cases

  • SaaS
  • E-Commerce
  • Marketing Agency
  • Business Services
  • Consumer Services
  • Home Services
  • Publisher

Resources

  • Blog
  • All Features
  • Workflow Templates
  • Compare Gist
  • Migrate to Gist
  • Support Docs
  • Developer Docs
  • Status
  • Feature Requests
  • Partner with Gist