Cold Email Outreach
One of the best ways for a business services company to grow is to cold email targeted prospects.
1. Cold Outreach Consultation Sequence
Subject Line: Problem with {Company Name}’s {Core Topic} [For instance, if you’re selling site design: Problem with Gist’s UX]
Hi {{subscriber.first_name}},
How much does {key pain point} cost you every year?
After {years} of working with businesses just like {target company name}, I’ve been able to quickly save other {target role} time, effort and money.
Would you be interested in a {time frame. e.g. 15 minute} consultation, {First name}?
It would include a report that highlights changes that competitors like {Insert competitor} are making to their businesses.
Set up an appointment that fits best into your schedule, right here.
Best,
{{Your Name}}
To unsubscribe from any future emails, click here.
2. Cold Outreach Consultation (Email 2)
Subject Line: Re: Problem with {Company Name}’s {Core Topic}
Hi {{subscriber.first_name}},
Are you interested in a consultation about helping with {Business name’s} {key pain point}?
I’d really like to chat with you about it, {First name}. Then, I’d quickly send over the report of changes you could easily implement.
Let me know!
Best,
{{Your Name}}
P.S. You can set up a time that works best for you, right here.
3. Cold Outreach Consultation (Email 3)
Subject Line: Re: Problem with {Company Name}’s {Core Topic}
Hi {{subscriber.first_name}},
Haven’t heard from you, {First name}.
Are you interested in a hearing how {Competitor} was able to {core benefit}? And how {Company name} can do the same?
Let me know!
Best,
{{Your Name}}
P.S. If you are interested, pick the best time for you right here!
4. Cold Outreach Consultation (Email 4)
Subject Line: Re: Problem with {Company Name}’s {Core Topic}
Hi {{subscriber.first_name}},
You haven’t gotten back with me, {First Name}.
I can only assume you’re all set when it come to {key pain point}.
If you find yourself wanting the consultation and report, feel free to contact me anytime!
Best,
{{Your Name}}
P.S. You can also check out this {insert resource} which has all of my best advice.
