Overview
Introduction
When people get on your email list, it likely happens one of two ways. You found their email (e.g. for cold emailing) They signed up on your website For our purposes today, we’ll discuss those who have signed up of their own accord on your…
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Welcome Subscriber
Most business services have a blog (which is awesome), but to really stand out, you’ll want to have both a good welcome and a series of trust building emails. 1. General Welcome Email Subject Line: Welcome to the Family/Community! Hi {{subscriber.first_name}}, Glad the content has inspired…
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Cold Email Outreach
One of the best ways for a business services company to grow is to cold email targeted prospects. 1. Cold Outreach Consultation Sequence Subject Line: Problem with {Company Name}’s {Core Topic} [For instance, if you’re selling site design: Problem with Gist’s UX] Hi {{subscriber.first_name}}, How…
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Pain Highlight
Pain is a great way to get people listening to your potential solution. 1. General Pain Email Subject Line: Panic strikes every time Hi {{subscriber.first_name}}, You know the feeling. Whenever {Panic inducing pain point}, it can cause the most experienced {Target role} want to call in…
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Call Scheduling
After a lead shows they’re interested, it’s time to ask for a meeting. 1. General Call Scheduling Email Subject Line: Thanks for Attending/Reading/Downloading [One of the best times to email is after a lead has interacted with some good Middle of Funnel content] Hi {{subscriber.first_name}}, Just…
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Video Email
Sending videos in emails is getting easier, but it can still be tricky. 1. General Video Email Subject Line: Video: {Title of video OR a play on the title/content} Hi {{subscriber.first_name}}, We just released an awesome new {Video type (Explainer, vlog, etc.}. You can click here…
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Merger/Acquisition
So many founders want that coveted exit strategy. Or, they want to remain in the company without ever worrying about money again. So, they sell. If you have sold, hope to sell or want to scoop up companies like Michael Douglas in Wall Street —…
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Webinar Invite
Webinars are still very effective and having one could be a way to engage your list or even cold email prospects. 1. Webinar Promotion Sequence Subject Line: Webinar: {Title/Benefit of Webinar} Hi {{subscriber.first_name}}, Want to find out how your competitors, like {Competitor Name} are {Insert desirable…
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Bonus Content
Multiple lead magnets can help you draw a larger target audience and show off the different facets of your services. 1. Other Lead Magnets Email Subject Line: Our Complete Resource Roster Hi {{subscriber.first_name}}, Now that you’re a subscriber, we’d like to show you all of the…
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New Content
It’s likely that your blog topics are interesting to your target buyers. If so, sending them regular emails with new content is a great way to drive traffic and build trust with your email list. 1a. Single Post Email Subject Line: {Title of blog or Concept…
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Survey Announcement
Surveying your current clients can help you better serve them and future clients. And surveying leads on your list can help you nurture them into becoming clients. 1. General Survey Email (No Incentive) Subject Line: Psst. Can we get your opinion? Hi {{subscriber.first_name}}, It would be…
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Contest Announcement
Contest Sequence Running a contest is a strategy being used by many top companies. To really see the exponential growth, you’ll want to use your current list to kick off your contest to the world. 1. Contest Email Subject Line: We’re Having a Contest! Hi {{subscriber.first_name}},…
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Referral Request
Getting referrals can significantly increase your revenue with less effort than winning new clients to your services. That said, you have to make the effort to ask your users to refer you to their colleagues. 1a. Referral with NO Incentive Subject Line: Know anyone? Hi {{subscriber.first_name}},…
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Live Event
Putting on or going to a live event is a great way to build a solid community of brand ambassadors. But you have to get them to show up to your meetups. One of the best ways is via an email sequence. 1a. One-Off “Come…
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Content Curation
Get new blog subscribers crawling through your content by curating your best posts. 1a. Curating Topical Content Subject Line: Our Best {Topic} Content in One Place Hi {{subscriber.first_name}}, Every piece of content should be the best we can possibly put out. But some blog posts perform…
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Case Study
Case Study One example that builds trust with your list and shows off your skills is to provide case studies right in your leads inboxes. 1. General Case Study Email Subject Line: How {Company Name} Increased/Decreased {Core benefit} by {Specific Number/Percentage} Hi {{subscriber.first_name}}, One of…
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I really love how easy it is to add chat to my site and other sites. The knowledge base is a major plus. They just launched drip campaigns. My customers are now engaging constantly with me and getting the info they... Read full review
Administrator in Media Production - Small-Business
I've come to depend on the live chat feature so much that I cannot run my business without it. The mobile app makes my dream of running my business remotely a reality. Two months ago I was on the Swiss Alps and got a... Read full review
Abe C Co-Founder - VP Business Development Wireless
I love how easy GIST was to set up and the features that are continually being added on. Being an early adopter of digital marketing products, it's hard to find ones that continue to deliver on their promises to... Read full review
Christopher P Owner - Small Business
Love the updated interface and ease of installing on WordPress with the plugin. It's got everything. I was skeptical that one program could provide so much (email, website/social chat integration, marketing, forms integrations, workflows,... Read full review
Andrew B Career Mapping Navigator - Teacher of Self Education | Online Course Creator
It is not a difficult tool so everyone can use it. It gives you a great opportunity to stat a funnel for the first time
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Nicole V Performance coach
