What if you could see all of your competitors’ ads on Facebook? And your potential clients too! Wouldn’t that be nice?
Well, the good news is that you can.
Unfortunately, they can see your ads too. And so can everyone else.
In yet another move by Facebook to increase transparency, you can now see everyone’s ads any time you want. You can’t see targeting, ad spend, or anything other than the ads themselves. But some marketers are still worried about this new development.
However you feel, this is the way things are now. It’s time to incorporate this into your Facebook advertising strategy. So let’s talk about how you can use Facebook’s new policy to your advantage.
- Go to one of your competitor’s Facebook pages
- Click “Info and Ads”
- Click “Active Ads”
And there you have it. An inside look at your competitor’s Facebook ad strategy.
Here’s what it looks like on mobile:
Let’s see what Neil Patel and Eric Siu’s Marketing School is up to.
No ads here. But if we check out Neil’s own Facebook page, here’s what we see:
And if you’re having trouble finding the “Info and Ads” button on your laptop, it’s because it’s over in the left sidebar:
How to Get Clients with Facebook’s New Ad Rules
Now that you’re up to speed on the new policy, here are three ways to use it to your advantage to generate leads and win new business.
Research Your Prospects
I recommend you research everyone of your prospective client’s current Facebook advertising efforts. If they’re already advertising on Facebook, you won’t have to sell them on its benefits. You’ll just have to explain how you can do it better than they are.
Analyze their ad copy, creative, landing pages, etc. and tell them where they can improve. If they’re interested, shoot them a proposal.
Research Your Competitors
See what your competitors are doing. Look at their Facebook pages and their clients’ Facebook pages. Are they doing anything wrong that you could do better?
Or are they doing something clever that you should implement for your clients?
Research Your Industry
Take a look at the ads of other companies in your industry and write up a whitepaper that you can use to generate leads. Talk about the good, the bad, the ugly, and any trends you see.
Look at the Bright Side
A lot of marketers hate this new development. And there definitely some negatives. For example, now everyone can easily see and copy your ads.
But as digital marketers we have to constantly evolve. So figure out all the ways you can leverage this in your favor.
For instance, now you can easily see and copy your competitors’ ads 🙂
See if you can’t win some business out of this new policy.
Originally published at advertoscope.com on June 29, 2018.