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Want to Improve Your Sales? Here’s How You Can Use Video to Do So!

Victor Blasco
Sales
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How to Protect Yourself Against False Advertising Claims

Avery Phillips
Sales Support
When it comes to advertising, it never pays to deceive the public. There is a fine line between pushing the truth and false advertising claims, and the latter has big consequences from both a legal and public relations standpoint. Dozens of companies have had to…

Rethinking the Customer Journey in the Digital Age

Workato
Marketing Sales
This piece originally appeared on the Workato blog. In 2018, most companies are familiar with the concept of the digital customer journey: the process of selection, from brand awareness to making a purchase and becoming a repeat buyer. For the past ten years, this journey…
how to reach your target market

How to Reach Your Target Customer

Brandon Foken
Marketing Sales
Last week we went through an exercise to drill down and find your perfect target customer, now we discuss how to reach your target market. If you missed that first post, you should click here to get caught up. Now that we’re armed with the knowledge…

4 Simple Conversion Rate Optimization Strategies 🚀

Jamie Doerschuck
Marketing Sales
Conversion Rate Optimization For Dummies in 2019 🤡 Think about the last time you went to McDonald’s. There’s a process you have to go through to get your Big Mac. You have to… Pass by a McDonald’s and feel like making that U-turn to get…

Why You Should Stop Saying “Twitter is Dead”

Devon Zdatny
Marketing Sales Support
If the platform is dead, we’re all living through a crossover episode of The Walking Dead and Silicon Valley. I can’t count the number of clients and colleagues I’ve worked with over the years that have all made the same claim: Twitter is dead. They…

How the Facebook Ad Algorithm Works

Ricky Singh
Marketing Sales
Since February 2018, Facebook has decided to change its News Feed algorithm. Users will see more posts from friends and family, rather than public posts. CEO Mark Zuckerberg explained, “As we roll this out, you’ll see less public content like posts from businesses, brands, and…

Cold Calling Techniques That Actually Work

Jitta Raghavender Rao
Sales
Do you remember the line, portrayed by Alec Baldwin, in the infamous movie Glengarry Glen Ross? “Always be closing”. Always be closing basically means that every effort you make in a sales pitch should be with one and only goal in mind: to close the…

How to Find Competitors Facebook Ads [All of Them]

Jitta Raghavender Rao
Marketing Sales
You may be a fan of Facebook. Or you may not. And to be completely honest, none of that really matters in the business of Facebook ads. This is especially true when you need to find competitors Facebook ads. The good news is that the…

Why You Need To Have A Two Way Conversation With Customers

Vanhishikha Bhargava
Marketing Sales Support
The only way for a business to survive in the digital space is to keep its customers engaged. Continually with the brand through contextual communication. Although some businesses manage to communicate with their customers, what most businesses tend to miss out on, is establishing a…

What Are Conversions? [and Why You Should Track Them]

Eric Hammis
Marketing Sales
Conversions are an extremely important metric in your marketing funnel. But don’t think a conversion necessarily means a sale. Conversions typically occur prior to sale, and it’s an indicator that someone moved further down the sales funnel. Why Should I Care About Conversions? The ultimate…
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