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How to Build an Email List in 2024

Everything you need to start and grow an email list this year!
Jitta Raghavender Rao
Marketing
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You measure Instagram Engagement Rate wrong and here is why

Anna Komok
Marketing
When it comes to evaluating Instagram influencers, most marketers only use two metrics: follower counts and engagement rate (ER). To find the follower count all you need to do is open the blogger’s Instagram account, however, with engagement rate it’s not as easy. And you…

Top Marketing Trends of 2024

Melanie Mohr
Marketing
The future of marketing hangs in the balance, as social platforms have become vulnerable to coordinated interference. We’re covering marketing trends to help navigate. Facebook’s stock on the New York Stock Exchange went down nearly 30%. Meanwhile consumers on the internet are moving quickly to…

Multi-channel, Cross-channel, Omni-channel: What difference?

Reelevant
Marketing Sales
It’s all about strategy. 3 different strategies, actually (cross channel, omni-channel and multi-channel). Back in the days, brands were only using 3 marketing channels: the phone, mails and their store. Then Internet and new technologies arrived, along with new marketing channels (websites, mobile apps, emails, etc.) and…

How To Build an Audience [genuinely] From Scratch

Cian Nolan
Marketing
You Have Created Brilliant Content. Wonderful! Your First Time Growing An Audience From Scratch? No Problem! You want to know how to build an audience and you are not alone. In fact. I’m right here with you! I too want to know the secrets of…

You need a content factory to feed your content needs

Ryan Stoner
Marketing
Build an always-on content factory to boost engagement at all stages of the customer journey The world is being consumed by content, and we’ve only seen the beginning. Everything in our daily lives has a surplus of content around it. Millions of events occur worldwide…

How To Avoid Spam Filters in Email Marketing [5 Keys] 📧

Jamie Doerschuck
Marketing
+4 Real World 🌎 Case Studies In Email Marketing Deliverability: Get Into The Priority Inbox By Dodging “The Blacklist”, Gmail Inbox Categories, And The Spam Folder You only have a second to grab people’s attention when they’re scrolling through their phone. People are busy when…

B2B Can Help These Industries Thrive — Here’s How

Angelique Moss
Marketing Sales
Business to business. Or more commonly known as B2B. These businesses are on the rise in recent years. And it has already infiltrated numerous industries all over the world. It has provided companies with additional assistance in manufacturing products or offering services to their consumers. And…

Make Sure Your Website Structure Is SEO Friendly — 6 Tips for Success

Tank New Media
Marketing
The structure of a website is much like that of a house. A solid house structure improves stability, use, and confidence. A solid website structure increases these qualities as well. If you own your website, you need to also own your website’s structure. Why is…
digital advertising agency

The Death Of Digital Advertising Agencies

Skylar Lysaker
Marketing
The death of my digital advertising agency was fueled by a harsh truth. The truth is that many business owners have been “churned and burned” by supposed online gurus, marketing “experts”, and social media growth “teachers”. The number of digital marketing agencies, experts and consultants…
why brand awareness is important

Why Brand Awareness is Important

Skylar Lysaker
Marketing Sales
There are millions of different businesses, brands and companies to choose from. And consumers are consistently bombarded with advertising from all angles. This is exactly why brand aware is important. I’m a marketer whom enjoys the psychology behind advertising. In today’s world its difficult to…
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