Boris Mustapic

Boris Mustapic

Contributor

Ecommerce emails you need to be sending

6 Ecommerce Emails You Need to Be Sending

Boris Mustapic
Marketing
Email is responsible for 7% of all ecommerce transactions (Shopify). It also generates more sales than any other marketing channel (Campaign Monitor). As an ecommerce business, you should be using emails to drive traffic and sales on a regular basis. In this post, we’re going…
Product marketing

The Beginner’s Guide to Product Marketing

Boris Mustapic
Marketing
Are you looking to develop, launch, or promote a new product? Then you should definitely get acquainted with product marketing. Read this guide to learn all the basics of marketing a product. What is product marketing Product marketing is the process of researching, positioning, and…
Defining Customer Support in 2020

What is Customer Support in 2022: A Guide to Modern Customer Support

Boris Mustapic
Support
Recent years have seen the evolution of customer support from a cost center to a critical component of both sales and marketing.  Companies have come to understand the true importance of customer support and the necessity of being available to customers through multiple channels around…
8 email personalization techniques

8 Email Personalization Techniques to Improve Your Next Email Campaign

Boris Mustapic
Marketing
Read our guide to learn how you can use email personalization to improve open rates, increase customer satisfaction, and grow your business’ revenue.
live chat

8 Benefits of Using Live Chat on Your Website

Boris Mustapic
Support
Read this post to find out about the top eight benefits of live chat and learn why live chat support is a necessity for today’s businesses.
Personalize email communication featured image

9 Reasons Why Businesses Need to Personalize Email Communication

Boris Mustapic
Marketing
Email personalization is key to improving email marketing ROI. Check out this post to find out why it’s crucial to personalize email communication.
Best marketing strategies

5 Best Marketing Strategies to Grow Your Business in 2022

Boris Mustapic
Marketing
Read this post to learn about the best marketing strategies you can use to acquire more customers, generate sales, and grow your business’ revenue.
How to stop emails from going to spam

How to Stop Emails from Going to Spam

Boris Mustapic
Marketing
Have your recent marketing emails been ending up in the Spam folder more often than not? Keep reading to learn how to stop emails from going to spam. Get permission to email your contacts What would you do if you received an email from an…
Beginner's Guide to Marketing Automation

The Beginner’s Guide to Marketing Automation

Boris Mustapic
Marketing
There’s a lot of automation that can happen that isn’t a replacement of humans, but of mind-numbing behavior. Stewart Butterfield You’ve heard that marketing automation is one of the best ways to scale your marketing efforts and grow your business. Perhaps you’re interested in using…
lead nurturing

The Complete Guide to Lead Nurturing Email Campaigns

Boris Mustapic
Marketing
In this guide, we talk about how to create a lead nurturing email campaign, as well as how to write a great lead nurturing email.

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