The Gist Blog has over 40,000 subscribers and attracts more than 150k monthly visits, and we’re always looking for more brilliant contributors to join our ranks.
If you have exceptional writing and/or design skills and would like to share your expertise with a large audience of marketers, growth hackers, and business owners, we’d love to hear from you.
Please take some time to review this entire page – it should answer any question you have about what kind of content we’re looking for and how the submission process works.
Successful guest contributions are comprehensive, data-driven, and interesting posts that teach our readers something new about the world of business. While we tend to skew toward content about specific marketing tactics, that’s not all we talk about. We’re also interested in publishing any topic that marketers care about, which includes things like hiring, team development, job hunting, writing, design, and larger internet trends, among other things.
We also look for a few things in everything we publish:
We’ll go over the “why” of guest posts for our audience, for us (Gist) and for you!
The Gist: We are striving to create a place of value for marketers and business executives who handle the marketing, sales and support of their organizations.
Tall order, right?
95% of content online is barely worth reading. And marketers know that already. This means that every single thing we post on our blog has to be:
Gist is a platform created to house all the necessary tools for the entire marketing, sales and support spectrum.
Valuable content (properly promoted) attracts visitors.
We want those visitors to sign up for a free trial of Gist and install one of our products onto their website.
Every piece of content that goes through our rigorous process and is published will be promoted by a dedicated person in multiple ways.
Note: You can check out our content strategy here to see a little of that promotion, right here.
Our promotion means that more eyeballs see your name and read your valuable contribution to the Gist library of content.
In addition to our dedicated promotion, contributors will benefit from:
Now, you know why. It’s time to lay out the expectations.
To say the content needs to be good is an understatement.
We won’t publish things unless they help marketers, sales pros and customer success folks be better at what they do.
Here’s a list of broad topics (You can find and suggest subtopics within these large categories):
Here’s a few examples of the types of content we love:
Here are some non-negotiable things we need to be included (or not included):
Important: We reserve editing rights for the life of the content, but will inform you of changes being made.
Promoting the guest post across your social channels is a great way to get started (we’ll be doing the same thing on our end).
A few social posts over the course of a week or two. Then, intermittent posts over the course of time would be awesome.
Important: One thing we do require is a link back to your site. We will work together to find a relevant blog or resource on our respective sites to keep things contextual. Then, once that link to your site is live — we’ll schedule your content to go live on ours.
This statement is especially true in the marketing world. How we do things changes, even though the keywords we rank for don’t.
For instance, “link building” in 2008 is dramatically different to “link building” now. Even the term “marketing” is totally different from 20 years ago.
For this reason, depending on the performance of your content, we update it annually to improve relevance.
As long as we have a working email for you, you’ll be notified of the coming changes.
If you’re still up for the challenge and would like to submit a draft, please fill in the Guest Post Request Form below, and we’ll be back in touch soon.
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