Avery Phillips

Avery Phillips

Contributor

market globalization

How Market Globalization Affects Growth Marketing

Avery Phillips
Marketing
Market globalization and our internationally connected economy have affected and transformed the marketing industry. Changing what it means to “grow” to include an international, multicultural and multilingual customer base. A company is tasked with deciding whether to implement a global marketing strategy. Asimilar marketing message is delivered…

The Importance of Integrating Visual Marketing into Business Strategy

Avery Phillips
Marketing
A picture is worth a thousand words. ClichĂ©? Maybe. But clichĂ©s become clichĂ©s because they have a cyclical truth to them. And in the world of marketing, saying less with an image can impact your consumers more. Visual marketing focuses on using unique and relevant…

How to Protect Yourself Against False Advertising Claims

Avery Phillips
Sales Support
When it comes to advertising, it never pays to deceive the public. There is a fine line between pushing the truth and false advertising claims, and the latter has big consequences from both a legal and public relations standpoint. Dozens of companies have had to…

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