Gist
  • Products
    Business Messenger

    Support and engage customers with chat, messages, and more

    Inbox

    Deliver top-notch support with a collaborative, efficient Inbox

    Knowledge Base

    Create multilingual help content for a global audience

    Support Bot

    Let AI respond to questions that get asked over and over

    Outbound Messages

    Drive growth with targeted in-app messages

    Customizable Bots

    Qualify leads, and grow your pipeline with custom bots

    Product Tours

    Create interactive guides to onboard new sign-ups

    Surveys

    Capture and automatically act on valuable customer insights

    Customer Data

    Leverage your customer data to personalize every interaction

    Email Marketing

    Deliver top-notch support with a collaborative, efficient Inbox

    Marketing Automation

    Orchestrate multi-channel lifecycle campaigns with ease

    Event Tracking

    Autotrack clicks, form submissions, page views, and more

    Deals

    Keep your sales team on track with deal pipeline

    Forms

    Grow your lists, drive sales, upsell, cross-sell & more

    Meetings

    Schedule meetings faster and forget the back-and-forth emails

    Mobile Apps

    Use iOS and Android apps to talk to customers almost anywhere

  • Pricing
  • Integrations
  • Testimonials
  • Blog
  • Log in
  • Sign up
Featured Post

Why You Should Stop Saying “Twitter is Dead”

Devon Zdatny Devon Zdatny
Marketing Sales Support

If the platform is dead, we’re all living through a crossover episode of The Walking Dead and Silicon Valley.

I can’t count the number of clients and colleagues I’ve worked with over the years that have all made the same claim: Twitter is dead. They point to user growth, revenue, and stock prices. The problem with this argument is that it’s one crafted by the media and Wall Street, not by the consumers who use the platform.

Twitter VotingA clear indicator that data can sometimes literally mean nothing.

Does this sound familiar? I can’t help but see the resemblance to the 2016 election, when there was no feasible way that Donald Trump would win the election. If we’ve learned anything, it should be to question the data that clouds our echo-chambers.

Here are some things to consider before you become too keen on Twitter’s demise:

You (probably) aren’t a teenager

Teenagers are more likely to use Twitter than the platforms you’re including in your latest trend report. According to a recent report by GlobalWebIndex, Gen-Z is more likely to be active on Twitter (58%) than:

  • WhatsApp (53%)
  • Snapchat (41%)
  • LinkedIn (27%)
  • Tumblr (31%)
  • Twitch (23%)

My favorite GIF of 2016

I AM NOT a Gary Vaynerchuck fan, but this GIF epitomizes this sentiment. In a blog post he wrote last year he shared his surprise when finding out that Twitter was the most popular platform in this teenager’s high school because it provides more natural interactions.

You’re (probably) underestimating “Black Twitter”

According to Pew Research Center, African Americans are 33% more likely to have a Twitter account than Caucasians, and four times more likely to use it daily.

But “Black Twitter” is more than just “the black community on Twitter”. It’s a movement––one that has drastically evolved the way we communicate (memes), our language (bae), and the way we protest (#blacklivesmatter).

You’re (probably) giving Fuck Jerry too much credit

Speaking of memes, Twitter is the foundation of the meme format you likely see every day. If you follow any of the following Instagram accounts, you interact with Twitter content regularly: The Fat Jewish, Girl With No Job, Daddy Issues, My Therapist Says, Fuck Jerry, etc.

The format of text being placed above an image originated from meme accounts taking screen shots of tweets and sharing them elsewhere––originally on 4chan and Reddit, then eventually Instagram.

Twitter Engagement

Instagram EngagementsProof that there is no such thing as fairness on the internet

In 2015 The Fat Jewish was criticized on the national stage for this tactic, but has continued his thievery, only occasionally providing attribution.

You (probably) think Myspace is dead

1xlMjO7LISOObVxyKl47Thw

Myspace still has 15M monthly users and receives over 300M video views monthly. It is clearly measly and pathetic in comparison to its former self, and one can argue a large portion of traffic is people visiting just to see if it still exists. Yet, the platform is not truly “dead”.

You’re (probably) functioning in Facebook’s dystopian reality

Social media isn’t new, but it’s sure as hell not predictable. All social platforms do not need astronomical growth over an extended period to survive.

Functioning in Facebook

Have your parents ever said to you, “why can’t you be more like [enter name here]?” We do this to every platform, asking them why they don’t have the growth, stock prices, or ad sales of Facebook.

Every platform does not need to be everything to everyone. Maybe the fact that Twitter doesn’t have the wide appeal of Facebook is what makes it such a strong community.

You’re (probably) too worried about engagement

Similarly, we shouldn’t be comparing engagement rates across platforms. Different platforms have different behaviors.

It’s no secret that brands organically get lower engagement on Twitter than they do on other platforms such as Instagram — according to Fan Bridge, approximately 3x lower on average.

If you’ve found a correlation between engagement rate and sales, please delete Twitter right now and focus your efforts elsewhere.

You (probably) haven’t read about last quarter

Twitter just announced its best user growth in years and reported revenue much higher than analysts expected. So, here’s my take on this cycle:

  • People (particularly in specific communities) are using Twitter.
  • Advertisers are not spending as much money there because they don’t understand the platform and see lower organic engagement.
  • Wall Street is seeing weaker revenue than Facebook as a sign of Twitter’s demise and mainstream publishers are reporting as such.
  • People are still using Twitter.

Build a social presence that makes sense for you and your consumers––not Wall Street.

Popular Posts

  • The Beginner’s Guide to Marketing Automation

  • How to Build an Email List in 2024

  • How to Use Live Chat Software for The Entire Buyer Journey

One platform, one price.

You shouldn’t need to pay for separate platforms for live chat, knowledge base, chatbots, email marketing, automation and more.

Gist replaces 8+ tools for the price of one.

Get started for FREE

Gist

Marketing, sales, and support software that helps your business grow without compromise.

  • Privacy|Terms of Service

Products

  • Pricing
  • All Features
  • Live Chat
  • Custom Bots
  • Support Bots
  • Knowledge Base
  • Surveys
  • Email Marketing
  • Marketing Automation
  • Meetings
  • Popup Forms
  • Event Tracking

Use Cases

  • SaaS
  • E-Commerce
  • Marketing Agency
  • Business Services
  • Consumer Services
  • Home Services
  • Publisher

Resources

  • Blog
  • Workflow Templates
  • Compare Gist
  • Migrate to Gist
  • Support Docs
  • Developer Docs
  • Integrations
  • Status
  • Feature Requests
  • Partner with Gist
  • Security