Merger/Acquisition
So many founders want that coveted exit strategy. Or, they want to remain in the company without ever worrying about money again. So, they sell.
If you have sold, hope to sell or want to scoop up companies like Michael Douglas in Wall Street — here are a couple of templates to help.
1a. Your Company Acquired Another
Subject Line: {Company Name} is now a part {Company Name}
Hi {{subscriber.first_name}},
We are so excited to announce that the awesome team at {Company Name} are now a part of the {Your Company Name} family!
What this means for {Your Company Name} users:
{Change Details}
What this means for {Acquired Company Name} users:
{Change Details}
[OR]
It’s important to know that you will not see any loss of benefits and services. {Acquired Company Name} is awesome, which helped us in our decision to add it to our growing company.
To the Future,
{{Your Name}}
P.S. For the full announcement and details about the exciting future, click here.
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1b. Your Company Was Acquired
Subject Line: {Company Name} is now a part {Company Name}
Hi {{subscriber.first_name}},
That’s right! {Your Company Name} is now a part of the {Acquiring Company Name} family!
Let me try to field some most common questions right away.
But why?
{PR Answer}
Is {Your Company/Product} going away?
Nope! Logistically, everything at {Your Company Name} is staying the same for a while. The change means an increased focus on serving our users with {PR Answer}.
[Obviously, if your product/company is going away, you’d want to explain.]
What do I need to do?
Nothing! All service is the same as of now. If it changes, we’ll let you know in advance.
[OR]
{Explain necessary actions}
To the Future,
{{Your Name}}
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