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Overview

Introduction

When people get on your email list, it likely happens one of two ways. You found their email (e.g. for cold emailing) They signed up on your website For our purposes today, we’ll discuss those who have signed up of their own accord on your…

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Welcome Subscriber

Most business services have a blog (which is awesome), but to really stand out, you’ll want to have both a good welcome and a series of trust building emails. 1. General Welcome Email Subject Line: Welcome to the Family/Community! Hi {{subscriber.first_name}}, Glad the content has inspired…

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Discount/Scarcity

We know that SaaS is an ongoing product that isn’t limited, but prices can go up and deals can go away. 1b. Justin McGill’s “Real World” Scarcity Email The intention was for last night to be the end of the {Offer/Sale/Discount} But since {Insert reason…

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Case Study

1. General Case Study Email Subject Line: How {Company Name/Person} Increased/Decreased {Core benefit} by {Specific Number/Percentage} Hi {{subscriber.first_name}}, One of the biggest success-drivers in the {Target Industry} industry is {Key metric}. {Company name/person} set out to improve their {Key metric} and with a little help…

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Demo Pitch

Another “closer” type email, demos are the bread of butter of many SaaS companies sales strategy. These should be offered toward the end of the buying cycle. If a knowledgeable rep can walk qualified prospects through — it’s way more likely they’ll buy. 1. General…

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Video Email

Sending videos in emails is getting easier, but it can still be tricky. 1. General Video Email Subject Line: Video: {Title of video OR a play on the title/content} Hi {{subscriber.first_name}}, We just released an awesome new {Video type (Explainer, vlog, etc.}. You can click here…

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Survey Request

1. General Survey Email (No Incentive) Subject Line: Psst. Can we get your opinion? Hi {{subscriber.first_name}}, It would be amazing if you could take {Approximate survey time} to tell us {Quick reason for the survey}. Here’s the link for the survey. You may be thinking,…

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Live Event

Putting on or going to a live event is a great way to build a solid community of brand ambassadors. But you have to get them to show up to your meetups. One of the best ways is via an email sequence. 1a. One-Off “Come…

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Contest Announcement

Running a contest is a strategy being used by many top companies. To really see the exponential growth, you’ll want to use your current list to kick off your contest to the world. 1. Contest Email Subject Line: We’re Having a Contest! Hi {{subscriber.first_name}}, We’re…

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Bonus Content

1. Other Lead Magnets Email Subject Line: Our Complete Resource Roster Hi {{subscriber.first_name}}, Now that you’re a subscriber, we’d like to show you all of the resources we’ve put together exclusively for our community. You may have signed up for one of our {Tools, guides, etc},…

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Content Curation

Get new blog subscribers crawling through your content by curating your best posts. 1a. Curating Topical Content Subject Line: Our Best {Topic} Content in One Place Hi {{subscriber.first_name}}, Every piece of content should be the best we can possibly put out. But some blog posts perform…

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Merger/Acquisition

So many founders want that coveted exit strategy. Or, they want to remain in the company without ever worrying about money again. So, they sell. If you have sold, hope to sell or want to scoop up companies like Michael Douglas in Wall Street —…

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Webinar Invite

Webinars are still very effective and having one could be a way to engage your list or even cold email prospects. 1. Webinar Promotion Sequence Subject Line: Webinar: {Title/Benefit of Webinar} Hi {{subscriber.first_name}}, Want to find out how your competitors, like {Competitor Name} are {Insert desirable…

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New Content

It’s likely that your blog topics are interesting to your target buyers. If so, sending them regular emails with new content is a great way to drive traffic and build trust with your email list. 1a. Single Post Email Subject Line: {Title of blog or Concept…

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Referral Request

Getting referrals can significantly increase your revenue with less effort than winning new clients to your product(s). That said, you have to make the effort to ask your users to refer you to their colleagues. 1a. Referral with NO Incentive Subject Line: Are you loving {Product…

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Lead Magnet Delivery

If someone signs up for your free resource, you’ll have to give them access, right? An email helps them to save it for later. 1. General Lead Magnet Delivery Email Subject Line: Delivery: {Resource title} Hi {{subscriber.first_name}}, As promised, here’s {Resource title}. {Instructions to obtain lead…

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