Sebastian Legarraga, Author at Gist

What is the difference between marketing and selling?

Sebastian Legarraga

Marketing Sales

Thinking and writing about this topic makes me think of a well-known personality very popular among management students. He is none other than Philip Kotler, the father of marketing. I remember referring to his marketing bibles. (Throughout the course of two years.) So this was…

The 5 minute Shopify cheat sheet you should read to succeed

Sebastian Legarraga

Marketing

Before we begin, if you haven’t opened a store on Shopify yet — do it. You have nothing to lose and everything to gain. To help, here’s a quick Shopify cheat sheet. 5 Tips on the Shopify Cheat Sheet Build a Community on Social Media…

This is why email marketing is important for businesses of any size

Sebastian Legarraga

Marketing

Virtually every company in the world these days engages in some form of email marketing. It has been around for many years, yet even with the development of mutli-channel marketing (with widespread social media marketing, viral video marketing, and other forms of publicity), it remains…

How to make money on social media (you don’t need 1,000’s of followers)

Sebastian Legarraga

Marketing Sales

Want to know how to make money on social media? First, let’s take a look at social platorms. It’s estimated that all the social media networks have a combined total of 3 billion active users. Social media is an indispensable part of many people’s lives….