Gist
  • Products
    Business Messenger

    Support and engage customers with chat, messages, and more

    Inbox

    Deliver top-notch support with a collaborative, efficient Inbox

    Knowledge Base

    Create multilingual help content for a global audience

    Support Bot

    Let AI respond to questions that get asked over and over

    Outbound Messages

    Drive growth with targeted in-app messages

    Customizable Bots

    Qualify leads, and grow your pipeline with custom bots

    Product Tours

    Create interactive guides to onboard new sign-ups

    Surveys

    Capture and automatically act on valuable customer insights

    Customer Data

    Leverage your customer data to personalize every interaction

    Email Marketing

    Deliver top-notch support with a collaborative, efficient Inbox

    Marketing Automation

    Orchestrate multi-channel lifecycle campaigns with ease

    Event Tracking

    Autotrack clicks, form submissions, page views, and more

    Deals

    Keep your sales team on track with deal pipeline

    Forms

    Grow your lists, drive sales, upsell, cross-sell & more

    Meetings

    Schedule meetings faster and forget the back-and-forth emails

    Mobile Apps

    Use iOS and Android apps to talk to customers almost anywhere

  • Pricing
  • Integrations
  • Testimonials
  • Blog
  • Log in
  • Sign up
Featured Post

Social Media Posting Tools: 27 of the Most Effective Tools You Need

Shane Barker Shane Barker
Marketing

Social media plays a vital role in the promotion of your brand online. You can direct thousands of visitors to your website by leveraging social media effectively.

A study found that 70% of the population in US is active on at least one social media platform. It also found that 71% of shoppers who had a positive experience on social media are likely to recommend the brand to others.

When done right, social media marketing can bring remarkable success to your brand. You can create and share a variety of valuable content on social media to attract new audiences and drive engagement.

HANDPICKED RELATED CONTENT:

  • How to Use Instagram Stories Stickers to Make Your Content More Influential
  • 21 Video Marketing Tools Every Marketer Should Know in 2019
  • Social Media Tools: The Complete List of 600+ Tools

However, it can be a difficult task to manage all of your social media accounts and marketing campaigns manually. To help you with this, I’ve put together this list of 27 the most effective social media posting tools which can help you grow your brand online.

Top 27 Social Media Posting Tools

1. Hootsuite

Social Media Hootsuite

Most companies have multiple social media accounts and find it difficult to manage them all manually. Hootsuite is a social media marketing tool that can help you manage all of your social media accounts from a single dashboard. You can easily find, schedule, and manage your social media content easily.

Key Features

  • You can maintain a strong social media presence by scheduling hundreds of posts at once.
  • Hootsuite secures all of your passwords, profiles, and login information.
  • It can help you organize all of your content with ease. And it saves your content in the cloud, and it ensures that the approved content goes live at the scheduled dates and times.

2. Buffer

Social Media Tool Buffer

Buffer is a social media marketing tool that can help you post your content easily on social networking sites. It can publish all your posts automatically, but is still based according to your posting schedule. You can even add content while browsing the web using the Buffer browser extension.

Key Features

  • It can save you a lot of time by allowing you to scheduled your posts on social networking sites such as Facebook, or Twitter, or LinkedIn, or Pinterest.
  • You can review your posts on social media and you can learn what changes can help your posts perform better.
  • You can add up to 25 members from your team and work together.

HANDPICKED RELATED CONTENT:

  • 10 of the Best Ways to Increase Social Media Engagement

3. Lithium

Social Media Lithium

Lithium is an effective social media marketing tool that helps brands connect with customers effectively. Apart from helping you automate your posting across various social media platforms, it also helps you monitor conversations about your brand. This is really useful as you can join these conversations and engage with your potential customers more effectively.

Key Features

  • It helps you manage your campaigns, content, and responses from one place.
  • Their online communities can help you engage with your customers better and provide the information they might be looking for when they want it.
  • It also helps brands manage their engagement across their social channels, websites, communities, and mobile apps.

4. Sprout Social

Social Media Sprout Social

Sprout Social is a social media management tool that enables you find, form, and deepen real connections with people. It is a collaborative platform that ensures faster, smarter, and efficient social communications.

Key Features

  • It builds your community by helping you easily start, join, and maintain your social conversations.
  • You can manage multiple social media profiles across multiple networks.
  • Sprout Social offers a 30-day free trial period.

HANDPICKED RELATED CONTENT:

  • 9 Of The Biggest Benefits Of Social Influencer Marketing You Need To Know Now

5. Socialbakers

Social Media Social Bakers

Socialbakers enables brands to work smart on social media through artificial intelligence (AI) to understand audience behavior. This tool helps you to engage and grow your customer base through content personalization.

Key Features

  • You can learn about your audience and what they actually want to see.
  • It will save your time by managing all your social media publishing from one place.
  • You can also get a report on your social media performance in seconds.

6. Tagboard

Social Media Tag Board

Tagboard allows users to aggregate data from major social media websites into impactful displays that can be embedded and re-displayed on various channels. Their Tagboard Live tool allows you to see your posts live on a screen and provides layouts and tools to customize the display.

Key Features

  • Tagboard uses hashtags to search and collect public social media within seconds of being posted.
  • Social advertising.
  • Real-time notifications.
  • Social media integrations and metrics.

HANDPICKED RELATED CONTENT:

  • 77 Manually Verified Social Bookmarking Websites that Actually Work

7. Agorapulse

Social Media Agora Pulse

Agorapulse is a social media marketing tool which helps business and marketers manage their social accounts in the most efficient manner. It helps you build a meaningful and healthy relationship with your followers.

Key Features

  • You can personalize your content for each social networking site.
  • It helps you schedule your posts in advance.
  • You can reschedule your posts over and over.
  • And you can monitor and respond to all of your social conversations in one place.

8. SocialOomph

Social Media Social Oomph

SocialOomph tool comes with a plethora of features that can help you automate a number of tasks across social media platforms and even your blog. Many brands and marketers leverage this social media marketing tool to boost their productivity and drive the best results.

Key Features

  • SocialOomph helps you to manage your Twitter, Facebook, LinkedIn, and blog activities in one place.
  • This tool allows you to schedule blog posts, tweets, Facebook posts, and LinkedIn shares.
  • You can enhance your Twitter follower lists via helpful recommendations from SocialOomph. This tool allows you to identify influential Twitter accounts via keyword search.

HANDPICKED RELATED CONTENT:

  • 5 YouTube Tips and Tricks That Will Help You Grow Your Channel

9. Post Planner

Social Media Post Planner

Post Planner makes it easy for you to find and share content consistently to get predictable, considerable, and remarkable results on social media.

Key Features

  • You can curate and share relevant content with the click of a button.
  • Post Planner provides you with ratings about your post. You can check if you have a 5-star rating before you post.
  • You get to organize your social feeds into collections.

10. Tailwind

Social Media Tail Wind

Tailwind is a social media marketing tool for visual marketers who use Instagram and Pinterest. You can discover content, schedule posts, monitor conversations, amplify your reach, and analyze results using Tailwind.

Key Features

  • It saves your time by using hashtag lists and many more shortcuts.
  • You can measure what’s working and what’s not.
  • It helps you reach more of the right people by using best Instagram hashtags.
  • And it is suitable for enterprises and affordable for small businesses.

HANDPICKED RELATED CONTENT:

  • 12 of the Best Snapchat Tools for Marketers

11. Sprinklr

Social Media Sprinkr

Sprinklr is a four-in-one social media marketing platform that can help you with social engagement, social advocacy, customer care, and social advertising.

Key Features

  • You can use Sprinklr Insights to monitor your competition, track audience engagement, market trends, and measure sentiments.
  • They gather reporting metrics from multiple channels to help you find out the effectiveness of your content and the ROI.
  • You can also respond to the conversations happening around your brand across multiple social media platforms.

12. Followerwonk

Social Media Followerwonk

Followerwonk is a useful tool in the list that you can exclusively use with Twitter. If you have a strong presence on Twitter and run campaigns on it, then this tool is a must-have for you.

Key Features

  • You can search and connect with the right people to grow your brand.
  • Then you can compare Twitter accounts to find similarities and identify new influencers.
  • This tool also helps you analyze your Twitter audience and based on such analysis, it suggests people you should follow. This helps you grow your followers.

HANDPICKED RELATED CONTENT:

  • 14 of the Best LinkedIn Tools to Improve Your LinkedIn Marketing

13. Sendible

Social Media Sendible

Sendible is one of the leading social media marketing tools for agencies who want to manage social media for multiple clients.

Key Features

  • It allows businesses to manage social media marketing more effectively and to better understand their ROI.
  • You can easily measure the productivity of your social media accounts and email campaigns.
  • And you can create social media reports in minutes for your clients with pre-designed templates.
  • Their social media listening tool helps you to prioritize your replies to your audience.

14. Spredfast

Social Media Spreadfast

Spredfast is another useful social media marketing tool that enables you to create, publish, and measure content. It helps you strengthen your brand and grow your business.

Key Features

  • Spredfast gives you access to unlimited, real-time data from all of your social accounts. It also allows you to organize and analyze this data to gain valuable insights.
  • You can use Spredfast to track multiple campaigns across multiple brands and social media platforms.
  • This tool allows you to track all of your social media activities in one place, thereby, increasing productivity.

HANDPICKED RELATED CONTENT:

  • 14 of the Best Strategies to Increase Instagram Engagement

15. Meet Edgar

Social Media Edgar

Meet Edgar is basically a social media scheduling tool with the help of which you can recycle your old posts.

Key Features

  • You can organize and schedule all of your posts by category
  • Edgar will automatically go through your scheduled posts and content from each category and start recycling the older updates.
  • You can save your time by adding the content to Edgar’s handy browser extension.
  • And you can create a library of edits and updates. Edgar will update it in bulk.

16. SocialFlow

0ygzuzwSJ0HN1kURk

SocialFlow allows you to schedule your posts when your target audience is active and engage in real-time.

Key Features

  • You just need to upload your content in the queue and this tool will post the content automatically at the right times.
  • It provides you with new advertising opportunities that extend your reach beyond existing audiences.
  • And it helps you understand constant changes in consumers’ interests so that you can optimize your social content to drive maximum traffic and engagement.

HANDPICKED RELATED CONTENT:

  • How to Use Social Media to Improve Ecommerce Conversion Rate

17. Oktopost

Social Media Ok To Post

Oktopost is a social media management platform that enables B2B enterprises to manage, monitor, and measure their social media activities.

Key Features

  • It is the only social media marketing tool that is uniquely designed for B2B enterprises.
  • Oktopost provides you with detailed analytics and reports and helps you track conversations about you on social media.
  • It helps you post better content and engage your audience more effectively with the content curation feature.

18. Social Metrics Pro

Social Media Social Metrics Pro

Social Metrics Pro is a social analytics tool that tracks pins, likes, and more, right from your WordPress dashboard. You can also access your social metrics from the WordPress admin bar.

Key Features

  • With it, you can choose how many posts you want to see at a time.
  • You can track how your content is shared on Twitter, Facebook, Linkedin, and other social sites.
  • And you can find out how many times your posts have been shared across social networks.

HANDPICKED RELATED CONTENT:

  • 7 of the Best Channels for B2C Social Media Marketing

19. Rebrandly

Rebrandly URL Shortener is a tool that lets you shorten, brand and track every link that you create and share on social media. This tool also gives you the opportunity to scale your linking efforts and offers the ability to grow and target specific audiences with shortened links. 

Rebrandly - Social Media Posting Tools

Key features

  • Branded links can increase your click-through rate by up to 39%
  • Enhanced brand awareness and visibility
  • Editable destination URL
  • UTM builder
  • QR codes
  • Traffic routing
  • Link retargeting

20. Falcon.io

Social Media Falcon IO

Falcon.io is a platform for every social media marketer. It offers you a SaaS-based platform for social media listening, engaging, publishing, measuring, and community management.

Key Features

  • It helps you create paid and organic posts for all your social networks in one content calendar.
  • Falcon.io helps you build strong connections with your audience.
  • You can merge your social data with CRM for a unique 360-degree view using it.
  • And you can manage all your channels and moments.

21. Brand24

Social Media Brand 24

Brand24 gives you the insights on what people are saying online about your brand. This tool helps you track your competitors too.

Key Features

  • It helps you identify sudden changes in the discussion volume chart to protect your company image.
  • You can customize your alerts the way you want.
  • And you can export your data into PDF files, .xls files, and infographics.
  • You can also filter your data by source, number of visits, and many other parameters.

HANDPICKED RELATED CONTENT:

  • 25 Twitter Marketing Tools You Need to Dominate Twitter

22. DrumUp

Social Media Drumup

The DrumUp tool helps you share great content with your social media followers so you can start a conversation with your target audience.

Key Features

  • DrumUp can cut down your Twitter, Facebook, and LinkedIn management time by 90%.
  • You can schedule your posts conveniently using web browser extensions.
  • And you can measure social media engagement with DrumUp analytics.

23. Quuu

Social Media Quuu

Quuu is an effective social media marketing tool that helps you with hand-curated content suggestions for your brand. With a free and open library of evergreen content across 500+ topics, Quuu ensures that you never run out of good content to post.

Key Features

  • It provides you with relevant content suggestions that can help you increase your followers.
  • Quuu also offers a 30-day free trial period.

HANDPICKED RELATED CONTENT:

  • 25 Instagram Marketing Tools You Need to Customize Your Online Promotions

24. Everypost

Social Media EveryPost

Everypost makes it easy for you to curate visual content from various relevant sources, all in one place. With their publishing solution, you can share multimedia content across various social platforms like Facebook, Twitter, and LinkedIn.

Key Features

  • With the help of post customization, you can accelerate the effectiveness of each and every post.
  • You can collaborate with your team from anywhere.
  • And you can streamline your workflow and can save time by scheduling your posts.
  • You can avail their 14-day free trial.

25. Tweepi

Social Media Marketing Tweepi

Tweepi is an AI-powered social media marketing tool that helps you grow your brand’s presence on Twitter. You can use this tool to increase your Twitter following by as much as 100 new followers a day.

Key Features

  • Tweepi helps you identify the best tweets for your audience using relevant hashtags and users.
  • It can help you get rid of irrelevant and inactive users and clean up your Twitter account.
  • And it can improve your overall productivity by simplifying the process of finding and engaging with the right people for your brand.

HANDPICKED RELATED CONTENT:

  • 21 of the Best Facebook Marketing Tools to Optimize Your Social Promotions

26. Cool Tabs

Social Media Cool Tabs

Cool Tabs is a social media marketing tool that manages your marketing campaigns in social networks and in your website.

Key Features

  • You can easily generate new leads through website quizzes, promotions, and competitions.
  • Users can monitor their social networks and curate content in real-time.
  • You can get segmented data from your audience and integrate it with your CRM.

27. Tracx

Social Media Tracx

Tracx is the only social listening tool that provides an all-in-one solution that captures the full conversation. Additionally, the cloud-based platform is accessible from anywhere and requires no installation.

Key Features

  • You can enable smart interactions that will enhance your customer relationships and help you engage more customers.
  • And then you can optimize your campaigns, track ROI, and measure your team’s performance.
  • You can integrate social media data into your marketing campaigns.

HANDPICKED RELATED CONTENT:

  • 13 of the Best Social Video Making Tools to Boost Your Engagement

28. MavSocial

Social Media Mav Social

MavSocial allows you to monitor all of your social media accounts from a single dashboard and helps you respond quickly to comments or messages.

Key Features

  • You can easily discover, manage, and edit your content.
  • And you can boost and automate the content to maximize your reach.
  • You can track your engagement history and messages across all networks in a single consolidated window.
  • And It helps you keep track of your assigned tasks.

Final Thoughts

Social media posting tools are very useful for promoting your business on social platforms. And these tools can help you create content, automate posting, and engage your audience more effectively. Use the social media marketing tools mentioned above to successfully promote your brand on social media and measure the ROI.

Can you think of any other effective social media marketing tools?

Originally published at Shanebarker.com.

Popular Posts

  • The Beginner’s Guide to Marketing Automation

  • How to Build an Email List in 2024

  • How to Use Live Chat Software for The Entire Buyer Journey

One platform, one price.

You shouldn’t need to pay for separate platforms for live chat, knowledge base, chatbots, email marketing, automation and more.

Gist replaces 8+ tools for the price of one.

Get started for FREE

Gist

Marketing, sales, and support software that helps your business grow without compromise.

  • Privacy|Terms of Service

Products

  • Pricing
  • All Features
  • Live Chat
  • Custom Bots
  • Support Bots
  • Knowledge Base
  • Surveys
  • Email Marketing
  • Marketing Automation
  • Meetings
  • Popup Forms
  • Event Tracking

Use Cases

  • SaaS
  • E-Commerce
  • Marketing Agency
  • Business Services
  • Consumer Services
  • Home Services
  • Publisher

Resources

  • Blog
  • Workflow Templates
  • Compare Gist
  • Migrate to Gist
  • Support Docs
  • Developer Docs
  • Integrations
  • Status
  • Feature Requests
  • Partner with Gist
  • Security