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Justin McGill

Justin McGill

Contributor

Justin McGill is the COO/Partner of Gist, an all-in-one single source of truth to manage every interaction during the customer lifecycle.
Content marketing strategy

Re-Thinking a Content Marketing Strategy that Drives 1.5 Million Visitors per Month

Justin McGill Justin McGill
Marketing
With a content marketing strategy that grew their blog to 1.5 million visitors/month, and acquiring thousands of customers, Buffer could be considered one of the poster boys for “startup success”. Yet, they were stuck. They knew they could be doing more in their marketing. And…

Launching a Content Strategy From Scratch by Documenting the Gist Journey

Justin McGill Justin McGill
Behind the Scenes Marketing
My first main marketing objective, after the rebrand, is to get our content marketing plan in place. We are literally starting from ground zero. This is a brand new domain and it means this is our current situation: zero links zero keyword rankings zero presence…

ConvertFox is Now Gist, Here’s Why (and Our Rebrand Process)

Justin McGill Justin McGill
Behind the Scenes
When I first decided to join ConvertFox, Jitta (the Founder whose birth name is Raghavender, but goes by Jitta), one of the first things I pushed for was to rebrand the company. I knew that we were going to be starting our marketing from scratch,…

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