The ability to tag visitors and contacts by their interests can dramatically improve your overall conversion rate, help you tailor content and create custom offers for your leads. The Apply Interest Tags template is a simple, yet effective look at how to automatically tag your visitors and contacts.
To use this template, you’ll need to define the events which signal interest in your products and/or services. Once you’ve done this and set the template to live, every visitor which performs the event (like visiting your pricing page) will be tagged with the specific interest.