Adding leads to a Facebook Custom Audience is incredibly valuable for creating a tailored ad experience based on the interests and qualities of your audience. You can send hyper-targeted images and copy to a group of leads you know.
Gist’s Facebook Custom Audience allows you to automatically add your contacts to a Custom Audience. Contacts are added based on triggers you set. Things like visiting your pricing page, opening an email and much more can be used to trigger leads being put into your Audience.