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Influencer Synonyms: 50+ Alternative Words to Use for “Influencer”

Andrew Kamphey
Marketing

I’ve realized the word “influencer” is now synonymous with all sorts of “look at me”, kind of content. Just taking a selfie in front of a wall doesn’t mean you influence anyone. I’m not sure I can think of any word that has less meaning now than “influencer”.

I’ve figured out a few alternatives you can use anytime you find yourself speaking, writing, or using the word “influencer”.

Some of these influencer synonyms are worse because they are jokes.

Some are better because they speak more to what you actually do.

Here’s the list:

  1. Creator
  2. Expert
  3. Writer
  4. Curator
  5. Photographer
  6. Activist
  7. Thought Leader
  8. Poet
  9. Musician
  10. Comedian
  11. Comedy Writer
  12. Humorist
  13. Technologist
  14. Techie
  15. Geek
  16. Instagrammer
  17. Filter Filterer
  18. Fashionista
  19. Micro-Blogger
  20. Singer
  21. Model
  22. Instigator
  23. Cultural Instigator
  24. Twitterer
  25. Blogger
  26. Fashion Expert
  27. Snapchatter
  28. Former Viner
  29. Content Poster
  30. YouTuber
  31. Vlogger
  32. Videographer
  33. Film Maker
  34. Director of Culture
  35. Eater
  36. Foodie
  37. Minister of Munch
  38. Champion of Chew
  39. Live Streamer
  40. Life Styler
  41. Make Up Artist
  42. Evangelist
  43. Revivalist
  44. Trend Rider
  45. Proselytizer
  46. Pioneer
  47. Follower-Magnet
  48. Game-Player
  49. Gamer
  50. Reviewer

Bonus

  1. Advertisement Booster
  2. Billboard
  3. Regrammer
  4. Online Collector
  5. Retweeter
  6. Trend Setter
  7. Trend Spotter
  8. Cultural Attache
  9. Community Organizer

I still use “influencer” when I mean influencer.

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